An Ultimate Guide to Video Landing Page

Landing pages are suitable for your marketing campaigns. But video landing pages are excellent for getting your point across. Including videos in your landing pages seems like a good thing to do, isn’t it? But you need to be aware of the technical know-how and the necessary expertise to get a good ROI from your video landing page.

It is a webpage specifically created for a marketing campaign that contains an embedded video to capture the attention and interest of the visitor. 

1. They are engaging: 

Skimming texts and images is easy, but videos are captivating. The visuals that are presented in videos have a higher engaging capacity than other forms of content. If you want to keep your visitor on the landing page, videos genuinely help.

2. Entertains your audience:

Higher conversions are a result of hooking the audience to your offering. Videos help achieve that quickly as you can add multiple elements to captivate them. 

3. Videos help people understand complex products:

If your offering is a tad too complex, videos are excellent for explaining the product thoroughly. It is easy to share the nitty-gritty of the product engagingly. You can pass the intricate details without indulging too much in jargon. 

1. Determine your video landing page’s goal:

The first thing before coming up with any marketing plan, you need a clear idea about the end goals you want to achieve from it. If there are no clear objectives, you will create a video landing page that is in disarray. 

Here are some objectives to consider:

• Increasing incoming leads
• Driving brand awareness
• Pulling prospects deeper into the sales funnel

2. Choose the video type:

Deciding on the type of video you want to create is crucial to the success of the landing page video. Here are a few video types that will work best:

Promotional videos: If the intent is to launch or promote a new product, promotional videos will hit the right buttons. These videos give the audience an idea about what they can expect when they use your product.

Testimonial videos: Are you trying to convince your audience that your offering is the best? Then whipping up a testimonial video is your go-to solution. It is proof of the fact that your solution to their pain point works.

Demo videos: Are you looking to share with the audience what your product does? Create demonstration videos that give them a clear picture of what they will get. It will be more like an explainer video landing page. 

Webinar: If you have conducted a workshop to share with a live audience, you can embed a video of the recording’s webinar and use it on the landing page. 

Brand videos: These are great for telling the story of your brand. It tells your audience about who you are and what you stand for.

3. Choose your video hosting software:

You want to provide a seamless experience to your viewers. Otherwise, they will click on the ‘x’ icon on the top right. Identify a video hosting like Animaker that comes with a suite of powerful features and functionalities. 

4. Get the script ready and create the video:

The next step is to have a clear storyboard and a script for your video landing page. The video creation process has a lot of things in it. You can do all of this in-house or hire a video production agency to get the video done. 

5. Embed the video in the landing page:

It is a critical juncture in your video landing page campaign. Choose a high-quality video hosting site like Animaker that optimizes and streams the video without nary an issue. To get the most out of the video marketing landing page, you need to use a video growth marketing tool like Show. 

When you embed the video, choose an attractive thumbnail that makes the audience want to click on it.

1. Match user search intent:

Bringing the audience to your landing page is pivotal to the success of your marketing campaigns. Your audience is looking to solve a pain point when they are on a search engine asking, “What is the best way to do x?” This is where you come in. 

Find the search intent for a given keyword by looking at the search engine results, both organic and paid ads. Create your videos in such a way that it meets the visitor’s expectation. 

2. Focus on making the content engaging:

A prospect who arrives on your video landing page will be unfamiliar with your brand. That’s why you need to present the solution they are looking for within the first few seconds, or at least let them know they are in the right place. Here are a few ways to keep them hooked:

- Use a voiceover that conveys the value of the video. 

- Add subtitles or captions to increase accessibility to those who watch the video on the go.

- Include transitions and other attractive elements to keep things smooth.

3. Keep the video short:

There is no excuse for creating a video landing page that rambles on for ten minutes. Keep the video short enough that the visitor clicks on the Call-To-Action (CTA) button and hops off to the next stage. Let the video be anywhere from two and three minutes. Your audience will lose their focus if it extends beyond that. 

4. Do not autoplay the video:

Each of us has been annoyed by a video that autoplay as you land on it. The first instinct is to close the page and go about our lives. The autoplay option is a turnoff and will only create a wrong impression. It is almost as if you are forcing the visitor to watch it when they are not ready. Please give them the authority to click on the video player and enjoy it.

5. Effective CTA:

After you have piqued the interest of your audience with the video landing page, the next step is to make them fill out a form, download a lead magnet or schedule a demo to check out your product. While the end of the video is a great place to add a CTA, you can insert them in the middle, especially if it is a longer video.

This is everything you want to know before starting your video landing pages. You’ve learned how to create a video landing page and the best practices to get the most out of it. Video landing pages are always better than text-only ones. Still, you also need to give the necessary nudge by using video growth marketing tools.