Interactive videos are becoming increasingly popular as they allow viewers to perform actions and engage while watching. In this ultimate guide to the interactive video, learn how to create engaging content that asks for viewer input, and discover best practices for making your videos truly interactive. Rightly used, it can be a marketer’s dream. According […]

Email marketing works. Why? Because everyone has one. It would be impossible to function properly in the civilized world if you didn’t have an email ID for yourself. In this article, we look at how email marketing works, its benefits, and the must-have features when you are about to choose one. What is email marketing? […]

The mainstay of every digital marketing campaign is a tactical email marketing strategy. Ask any marketer if they would skip using email marketing; they’d look at you in shock. Email marketing is one of the most effective channels that you can use for your online campaigns to engage, acquire, and retain customers.  This article looks […]

Marketing is an uber-competitive area. Getting the attention of your prospective customers is a privilege. Video marketing can make a huge dent in the attention span of your target market. It can create a one-to-one connection, personalize the journey, and bring them deeper into your sales funnel.  More people have started watching videos since the […]

Getting the undivided attention of your prospects is the holy grail of every salesperson. The average SDR goes through a long list of do’s and don’ts before talking to prospects directly. What to pitch, whom to pitch to, and most importantly, what is the best pitch that can be designed for the deal at hand? […]