Email marketing software can make or break the marketing strategy of your company. Therefore, companies need to get their hands on the best email marketing platform for their businesses. However, it is easier said than done as we have a plethora of options in today’s world. But you do not need to worry. After all, […]

The ability to market to one’s audience is the holy grail that marketers keep looking for. Getting to the right audience is more than half the problem solved since its ROI is $36 on every dollar that you spend. No matter your business objective, defining the right marketing strategy entails using email marketing. It has […]

Email marketing works. Why? Because everyone has one. It would be impossible to function properly in the civilized world if you didn’t have an email ID for yourself. In this article, we look at how email marketing works, its benefits, and the must-have features when you are about to choose one. What is email marketing? […]