Top 14 Email Marketing Software to Grow Your Business in 2023

Email marketing software can make or break the marketing strategy of your company. Therefore, companies need to get their hands on the best email marketing platform for their businesses. However, it is easier said than done as we have a plethora of options in today’s world. But you do not need to worry. After all, we have done the digging for you and compiled the best email marketing software for your business.

Email marketing maintains its grip over a marketing strategy regardless of its detractors’ claims. As a matter of fact, marketers claim that a good email marketing strategy yields an ROI of $42 for every dollar spent. Due to its popularity, many email marketing platforms are available at your disposal. Therefore, businesses are spoilt for choice in their pursuit of picking the right email marketing solution.

Basically, picking the wrong email marketing platform can lead to chaotic repercussions for an organization. Hence, to assuage the fear of choosing the wrong email marketing software, we have handpicked the best email marketing software to choose from.

Table of Contents

1. What to Look for in an Email Marketing Software?

2. Top Email Marketing Software in 2023

2.1 Show by Animaker

2.2 Mailchimp

2.3 HubSpot

2.4 Sender

2.5 Drip

2.6 GetResponse

2.7 Moosend

2.8 SendinBlue

2.9 Omnisend

2.10 SendPulse

2.11 MailerLite

2.12 Mailjet

2.13 EmailOctopus

2.14 ActiveCampaign

3. Conclusion

4. Frequently Asked Questions(FAQs)

Running successful email marketing campaigns, in the long run, is no mean task. Therefore, businesses must pick the right email marketing platform to serve them long-term. Obviously, in today’s era of advanced technology, austere email marketing software will not suffice. In addition, email marketing software has to be loaded with features that help businesses reach their audience effectively. Thus, here are the key features of an optimal email marketing platform. 

1. Email Automation

Firstly, it is an era of automation. Concurrently, the same can be said about email marketing as well. Today, you should look for email marketing automation software instead of just an email marketing platform. In addition, it has become imperative for top-notch software for email marketing to ace campaign management, auto-scheduling, data analytics, integration, and personalization. Therefore, the best email marketing tools enable businesses to streamline their email campaigns.

_{Image Source: Neil Patel}

2. List Building and Management

Secondly, effective email automation software will enable you to collect contacts, segment them, and manage them. Hence, businesses should have an email marketing tool that empowers them with a lead generation, management, outreach, and nurturing mechanism. Eventually, they should be able to automate their email marketing strategy with ease.

3. Email Design and Creation 

Thirdly, getting an email marketing tool is merely the start of a business’ email marketing journey. In addition, setting it up can be an uphill task if you do not opt for the right email marketing platform. Additionally, competent email marketing software will provide you with the appropriate email designs and templates to lend you a helping hand. Therefore, businesses should opt for an email marketing solution providing ample templates and designs.

4. Ease of Use

Fourthly, an email marketing tool can boast a plethora of features. However, a poor user experience can hinder users from extracting value from your product. Hence, businesses should ensure that their email marketing software is easy to use with an intuitive design providing a seamless user experience.

5. Email Analytics

Obviously, analytics is an integral part of a business. Basically, it allows businesses to optimize their decisions based on the insights they glean from data. Proficient email marketing software is bound to provide you with data that will help you gauge the performance of your email marketing campaigns. It is a given that an email marketing platform will provide you with stats like open rate, delivery rate, Unsubscribe rate, and so on.

Here are the top email marketing tools you can use for your business.

After making waves as an all-in-one video-first marketing platform. Show has taken its marketing automation platform one step further and introduced a juggernaut of email automation software. As a result, the email marketing solution by tool fits seamlessly into its video platform.

To begin with, Show disrupted automated marketing by streamlining video hosting, lead generation, video analytics, Omniscript tracking, and more. Holistic marketing automation is taken further by integrating an email marketing tool into its arsenal.

Show’s email marketing tool is comprehensive. AI powers it. A feature that enables users to generate tons of email templates at the click of a button will drop anytime soon. It is just one of its many features. It provides users with contact list management, email analytics, a drag-and-drop email builder, customized templates, and more. The user interface of Show is easy on the eye while providing a seamless and intuitive user experience.

Hence, the email automation tool is an absolute winner. Above all, it fits into Show’s goal to create an email marketing solution that strengthens Show as a marketing automation platform.

Due to its robust features, Show’s email marketing tool can be used by sales teams, customer success teams, marketing teams, customer support teams, and employee training teams. On the whole, Show’s comprehensive email automation tool caters to businesses of all sizes as it is reasonably priced.

Pros
On the positive side,

1. It is part of an all-in-one marketing automation platform.
2. The small learning curve as its user experience is smooth.
3. Provides customized email templates.
4. Provides an AI email generator tool.
5. Provides complete value for money as it's reasonably priced.
6. Provides comprehensive email analytics. 
7. Contact list management is easy. 
8. Track the users’ complete journey

Cons

1. On the negative side, a new entrant in email marketing

Pricing
Besides its free plans, Show has two other pricing plans.

• Starter: $23/month
• Pro: $79/month

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MailChimp is a veteran of email marketing. The platform is easy and simple to use. In addition, it boasts features like auto-scheduling, A/B testing, and email analytics. Furthermore, you can get your hands on stats like open rates, unsubscribe rates, and more. 

On the whole, Mailchimp is an effective marketing tool for a business of any size looking to get the job done.

Pros
On the positive side,

• A free forever plan for up to 500 contacts
• Easy-to-use interface
• Clear email analytics
• It offers a lot of integrations

Cons
On the negative side,

1. Expensive for large contact lists
2. Not optimized enough for mobile use
3. Not advanced enough for holistic marketing

Pricing

Besides its free plans, Mailchimp has three other pricing plans.

• Essentials: $13/month
• Standard: $20/month
• Premium: $350/month

To begin with, Hubspot’s email marketing tool is more of an extension of its CRM services. It is an all-in-one marketing suite providing features such as content management, social media marketing, email marketing, and more. As a result, Hubspot’s CRM can be used as leverage for your email marketing campaigns.

On the whole, it is an incredible tool for businesses looking for an all-in-one marketing suite. However, it does fall short as an out-and-out email marketing solution.

Pros
On the positive side,

1. All-in-one marketing suite
2. Track the complete user journey
3. Great training resources
4. Has an email health tab

Cons
On the negative side,

1. The free plan is just for a limited time
2. Not a specialist in email marketing
3. It has a steep learning curve
4. Integration can be difficult

Pricing

Hubspot offers a 14-day free trial and it is a paid service thereafter.

• Starter(1000 Contacts): $45/month
• Professional(2,000 contacts): $800/month
• Enterprise(up to 10,000 contacts): $3,600 per month

Sender is one of the most reasonably priced email marketing platforms that has made its mark. Firstly, it has an automation builder module allowing you to set conditional flows for email campaigns. In addition, the triggers can be set based on open rates, subscribe rates, and more. They also offer you in-depth segmentation for you to group your contacts. 

All in all, it is great for businesses looking to set up attractive newsletters as they offer drag-and-drop newsletters. 

Pros
On the positive side,

1. Reasonably priced
2. Drag-and-drop newsletter builders
3. Easy to set up conditional triggers
4. It has a free forever plan

Cons
On the negative side,

1. It has a low deliverability rate
2. The newsletter builder might not be effective for users looking to build advanced newsletters.

Pricing

• Free forever(15,000 emails)
• Standard(30K subscribers) - $8.33/month 
• Professional(60K subscribers) - $29.17/month

Drip is an email marketing platform that primarily focuses on e-commerce. Firstly, it enables you to set up sophisticated workflows and conditional triggers. In addition, it allows you to segment your audiences in an advanced manner. As a result, you can send ultra-personalized emails to your customers.

On the whole, it serves e-commerce platforms looking to set up behavioral triggers and set up email campaigns based on advanced user segmentation. 

Pros

1. Easy to set up drip campaigns
2. Advanced contact list segmentation

Cons

1. Hardly offers integrations
2. No drag-and-drop editor
3. No forever free plan

Pricing

• 2,500 contacts: $39/month
• 10,000 contacts: $154/month
• 170,000 contacts: $1,899/month

Getresponse is a global email marketing automation service available in 20 languages. In addition to its email marketing and marketing automation, it offers CRM and a landing page builder. As a result, the platform is easy to use and provides a drag-and-drop editor to its users.

All in all, the email marketing solution offers about 500 templates and integration with Shutterstock for easy access to images. 

Pros

1. Forever free version available
2. Reasonably priced
3. It is available in a lot of languages
4. Lots of features

Cons

1. The drag-and-drop editor is a little sketchy
2. The landing page builder needs improvement

Pricing

• Getresponse Free(500 contacts) 
• Email Marketing(1,000 contacts) -  $19/month
• E-commerce Marketing(1,000 contacts) - $119/month

Moosend is arguably the most reasonably priced email marketing software. Besides, the tool facilitates sending timely and targeted relevant emails. In addition, It allows you to pay based on emails or subscribers.

All in all, it is suitable for small businesses looking for a reasonably priced email marketing platform. 

Pros

On the positive side,

1. Super affordable
2. Options to pay only when emails are sent
3. Ready to use templates

Cons

On the negative side,

1. The features  and user experience are too bland and basic
2. Limited integrations
3. Cannot send emails from other email addresses like Gmail
4. Does not have a forever-free plan

Pricing

Starter Plans

• 500 subscribers = $9/month
• 1000 subscribers = $16/month
• 2000 subscribers = $24/month
• 3000 subscribers = $32/month
• 5000 subscribers = $48/month
• 8000 subscribers = $64/month

SendinBlue is an email marketing software that facilitates millions of automated emails daily. Besides, it has pre-loaded automation campaigns that allow you to start your email campaigns from the onset. You can also create campaigns from scratch. 

To summarize, SendinBlue can be used by businesses looking for automated workflows that accelerate their email marketing process.

Pros

1. Predesigned automated workflows
2. Forever free plan
3. Unlimited contacts for all the plans

Cons

1. The layout is a little sketchy
2. The WordPress and Woocommerce plugins are not upto the mark
3. Pricing is based on the number of emails sent. 

Pricing

• Forever free plan(300 emails/day)
• Starter(20K emails/month) - $25/month
• Business(20K emails/month+Marketing Automation) - $65/month

As the name suggests, Omnisend targets multiple channels including SMS, email marketing, social media, and automation. As a result, its automation workflows allow you to target audiences across all channels. 

All in all, Omnisend is great for businesses that target multiple channels using a single marketing automation platform.

Pros
On the positive side,

1. Automation is simple
2. Allows you to target multiple channels at once
3. It has a forever-free plan.

Cons 
On the negative side,

1. The learning curve can be a little steep for some users.

Pricing

• Forever-free plan(500 emails/250 contacts)
• Standard(6,000 emails/500 contacts): $16/month
• Pro(Unlimited emails/500 contacts): $59/month

Sendinpulse is positioned as a multichannel marketing channel. However, its most viable feature is its email marketing tool. The software comes with limited templates, a drag-and-drop editor, and conditional triggers that can also be set up on the platform. In addition, the platform presents email data clearly and crisply. Besides, it facilitates personalized email marketing by setting up replaceable text fields.

All things considered, it is great for businesses that want to target multiple channels with email marketing as the centerpiece of their marketing strategy. 

Pros
On the positive side,

1. It has a forever-free plan
2. Multichannel marketing tool
3. Pre-designed templates
4. Conditional triggers

Cons
On the negative side,

1. Not easy to view how emails would look on mobiles.
2. A large number of templates are pre-loaded

Mailerlite’s drag-and-drop interface is easy and simple to use. Even otherwise, the software is easy and simple to use. It also provides a large number of predesigned templates to help you. Besides, the email marketing software offers email support services at your disposal. 

As a result, the platform caters to businesses that are looking for a straightforward email marketing tool with a shallow learning curve.

Pros
On the positive side,

1. Easy-to-use interface
2. Forever-free plan
3. Email support
4. Lots of email templates to choose from

Cons
On the negative side,

1. Less number of integrations
2. Does not enable contact list segmentation

Pricing

• Forever Free(1000 Contacts/12000 monthly emails)
• Starter(2500 Contacts): $17/month
• Pro(5000 Contacts): $32/month

Mailjet is an email marketing platform with an easy-to-use and intuitive user experience. Firstly, the software comes loaded with predesigned templates that can be customized according to your will. In addition, the tool allows you to set up dynamic email content so that you can send personalized emails to your contacts.

On the whole, Mailjet caters to businesses that seek simple email marketing software for their businesses. 

Pros

1. They offer great deliverability
2. Easy-to-use templates
3. Forever free plan
4. Simple and easy-to-use

Cons

1. Lack of customer support
2. The mail editor is glitchy

Pricing

• Forever-free plan(6,000 emails/month)
• Starter(15,000 emails): $15/month
• Pro(15,000 emails + additional features): $25/month

Emailoctopus is a lean version of email platforms. Firstly, it is an uncomplicated email marketing tool running on Amazon Simple Email Services. The austere email solution also integrates with third-party apps like MailOptin, Zapier, and WordPress. 

To summarize, EmailOctopus is perfect for businesses that have just started and do not wish to splurge on an email marketing platform. 

Pros
On the positive side,

1. Easy to use
2. Great for businesses that do not focus much on email marketing
3. It is affordable
4. It has a forever-free plan

Cons
On the negative side,

• Not good enough for businesses looking for something more sophisticated.

Pricing

• Free Starter(1 User/ 2500 subscribers/10,000 emails/per month)
• Pro (Unlimited Users/5000 subscribers/50,000 emails/per month)  - $24/month

ActiveCampaign has established itself as a seasoned player in email automation. To begin with, the email marketing software has many predesigned templates and flows to facilitate email automation. The platform also offers nuanced segmentation to its users. Concurrently, their CRM is top-notch as it allows contact storage and equips its customers with lead scoring. 

All in all, ActiveCampaigns caters to businesses that look for email automation that empowers businesses to build collaborative teams across their organization.

Pros
On the positive side,

1. Great automation 
2. Amazing customer support
3. It has over 850 integrations
4. It includes data migration services

Cons
On the negative side,

1. It has a steep learning curve
2. The plans are heavy on the pocket
3. No forever-free plan

Pricing

• Lite: $29/month
• Plus: $49/month
• Professional: $149/month

To conclude, the email marketing tools mentioned above are dynamic in their own right. Firstly, businesses need to make a choice based on their needs, target audience, budget, and objectives. Then, this article can serve as a resource to pick the optimal email marketing platform for your business. For instance, one business might need a complete email automation platform with CRM, and another might just need a simple version.

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Frequently Asked Questions

1. How to choose the best email marketing software?

It totally depends on the kind of business you run. For instance, if you need a complete marketing automation platform with an AI-powered platform, you do not need to look beyond Show. On the contrary, if you are seeking a simple email solution, EmailOctopus is the best option.

2. What are the features to look for in an email marketing platform? 

Again, it depends on the needs of the business. However, you can consider the following features before narrowing down on a platform. 

1. Predesigned Templates: Firstly, the software should provide you with predesigned email templates.

2. Email automation: Secondly, the platform should offer you email automation options such as sending timely emails like welcome emails. As a result, it should provide you with an auto-scheduler, and automation workflow. 

3. Analytics and Reporting: Thirdly, the tool should provide analytics and reporting that gives a clear of the open rate, subscriber rate, bounce rate, and more. 

4. Deliverability: Fourthly, your emails will be pointless if they end up in the spam folders of the recipients. Hence, it is important for an email platform to ensure deliverability.

5. Mobile Responsive: In addition, the emails should be optimized for mobile phones. In addition, it should provide a mockup so that you can check how your email would look on a mobile device.

6. Customer Support: Finally, the platform should provide competent customer support to help you overcome hurdles while using their software. 

3. What are some of the different types of emails?

   Here are some of the different types of emails:

1. Promotional emails
2. Newsletter emails
3. Welcome emails
4. Drip Campaigns
5. Abandon Cart emails
6. Re-engagement emails
7. Survey emails

4. What is the methodology behind picking the Abovementioned email marketing software?

We went through over 50 email marketing software to handpick the best email marketing software. During the process, it was ensured that we picked diverse platforms so that every kind of business has options on its plates.