Top Email Marketing Tools for 2023

The mainstay of every digital marketing campaign is a tactical email marketing strategy. Ask any marketer if they would skip using email marketing; they’d look at you in shock. Email marketing is one of the most effective channels that you can use for your online campaigns to engage, acquire, and retain customers. 

This article looks at the best email marketing tools for 2023. By the end of this piece, we are sure that you will be in a better position to choose an email marketing tool that is perfect for your business. 

Top email marketing tools for 2023: 

1.HubSpot:

One of the most well-known brands in the marketing world, especially for its free content, HubSpot also provides an email marketing tool, a dedicated CRM, landing page creation, forms management, and more. You can think of it as a CRM offering automation and email marketing management tools. 

Its WordPress plugin allows you to send email campaigns directly from WordPress. You can automatically capture contacts in your CRM without leaving the content management system. One of its most significant disadvantages is its high pricing point. Even though it offers a free version of its products, most small businesses will find it difficult to afford the paid version of HubSpot. 

HubSpot is an excellent tool for enterprise businesses that want detailed reports on their marketing funnel. If you want to know what influenced each sale, HubSpot should be your choice, assuming you have the budget. 

Features:

- Run A/B tests to compare different versions of your email to see which one works best.

- HubSpot provides a wide range of reports on your email’s performance.

- The reports are so granular that you can see how a particular lead interacts with your emails.

- Its automation platform helps you quickly turn leads into customers.

Pricing:

HubSpot’s email marketing software is free, but if you are looking for powerful features, you must get the Marketing Hub. The Starter, Professional, and Enterprise plans are priced at $45, $800, and $3,600 per month.

2. EmailOctopus:

The interface on offer is simple and intuitive. The drag-and-drop editor enables you to start your email campaigns from scratch. EmailOctopus’s Landing page builder generates leads and grows your email list. You can import your existing subscribers and get started. The tool’s pre-designed templates help build your designs from scratch. 

Features: 

- Onboard new customers by using drip campaigns 

- Allows you to segment your subscribers into target audiences.

- Its reporting tool lets you keep track of open, click and bounce rates. 

- It can integrate with apps like Gravity, Shopify, Squarespace, and Forms. 

Pricing:

EmailOctopus’ free plan lets you send 10,000 emails per month for 2,500 subscribers. The Pro plan enables you to scale based on the number of subscribers you want. If you have 5,000 subscribers and want to send 50,000 emails, the charge is $24 per month.

3. Convertkit:

Convertkit is one of the best tools for content creators and eCommerce businesses. Some of its features, such as tagging systems, data management, list segmentation, personalization, opt-in forms, landing page creation, automation, and more, are stellar examples of its usefulness as one of the best email marketing tools. Using Convertkit, you can create groups of subscribers based on tags, location, custom fields, etc. 

Features:

- You can sell digital products using its content for creators.

- Build professional landing pages and sign-up forms.

- Nurture your prospects by sending them content regularly.

- You can create personalized email marketing campaigns.

- Its inline styling options help add images, buttons, and videos. 

- Send incentives to prospects as soon as they share their information through a lead magnet.

Pricing: 

Convertkit’s pricing page has a slider to calculate its pricing. Assuming that you have 1,000 subscribers, these are the rates. The Creator plan costs you $25/month, and the Creator Pro model will put you back by $50/month.

4. GetResponse

A favorite among marketers, GetResponse offers a ready-made marketing funnel for email marketing campaigns. It tracks email campaign performance by providing A/B testing and a comprehensive analytics tool. The suite of email marketing tools that GetResponse offers tailor-made offers for your customers whenever they are active. This should be your go-to email marketing tool if you create auto-responders, newsletters, automated emails, automated blog digests, and segment-specific needs. 

Features:

- You can create paid ads for Instagram, Facebook, and Google.

- Run retargeting campaigns using Facebook Pixel.

- Use the platform to build landing pages for lead generation and sales.

- Send relevant content to your audience based on their page visits.

Pricing: 

They have a 30-day free plan which businesses can use to find out if the software is for them. Pricing starts at $13.12/month.

5. AWeber:

AWeber is one of the favorite email marketing platforms for small businesses and entrepreneurs. Its drag-and-drop interface makes it easy for the organization to deploy email campaigns on the go. The software comes with segmentation, A/B testing, autoresponders, templates, workflows, and multiple integration options. 

Features: 

- Drag-and-drop landing page builder.

- Template designer that is AI-powered to create branded emails.

- Quickly start your campaigns with pre-built templates.

- Automate your email campaigns and newsletter to increase your open rates and sales.

- You can accept one-time and recurring payments in more than 100+ currencies.

Pricing:

The free version of AWeber is available if you have 500 subscribers or less. The AWeber Pro version includes unlimited email lists, landing pages, and email automation. It starts at $16.15/month.

6. Sendinblue: 

One of the best things about Sendinblue is that it offers multiple nurturing tools to convert your leads into customers. It has intuitive signup forms, a landing page builder, and an incredibly responsive email editor. It can handle SMS and site chat messages. Keep track of all the metrics using its in-built CRM. With Sendinblue, you will only have to pay for the emails that you send. It has growth tools with its unique mix of marketing and sales tools. 

Features:

- It comes with advanced email personalization options. 

- Segment your customers based on the criteria that you choose for better targeting.

- A/B test your email copy and its performance.

- Automate your segmentation and marketing messages.

- Create dedicated landing pages for each of your campaigns.

Pricing:

The Lite and Premium versions are priced at $25 and $65 per month. If you have more advanced needs, you can use the enterprise version.

7. Salesforce Pardot:

It has a highly intuitive design with many features that cover various integration options and an AI-powered analytics engine. The full-service marketing automation solution provides everything you need for executing your email campaigns. Its AI-based decision-making tools and social media integration abilities make it one of the best digital marketing assets for businesses. 

Its extensive features, such as lead scoring, contact tags, campaign rules, etc., make it compelling if you want to up your email marketing game. Organizations that are already using Salesforce will find the transition seamless. 

Features:

- It offers unlimited automation branching.

- They will assign you a Pardot Implementation Manager to get started with them.

- It allows A/B testing to check the efficiency of your campaigns and choose the best ones.

- Allows integration with other Salesforce platforms such as Einstien. 

- Pardot has a vast partner ecosystem of software add-ons and integrations.

Pricing:

Its Pricing can be a little too steep for most businesses. It starts at $1,250 for its Growth plan. The Plus, Advanced, and Premium plans are priced at $2,500, $4,000, and $15,000, respectively. The Premium version offers enterprise-ready features, predictive analytics, and support for its marketing automation service.

8. Campaigner:

It is a customizable email automation solution that offers various features at an affordable price. Campaigner makes it easy to create segments based on past purchase behavior, demographic data, contact activity, etc. By doing so, you can customize emails at the most granular levels. 

Features:

- A wide range of templates and options are available. 

- The comprehensive onboarding process makes it easy for new customers to get up to speed. 

- Schedule recurring campaigns with ease.

- You can also trigger campaigns to nurture leads and foster repeat buyers.

- Translate email content according to the preferences of the individual subscribers.

- Offers 24*7 customer support. 

- Campaigner lets you dynamically customize the content according to the subscriber’s location.

Pricing:

You can use its full-featured 30-day trial before you try any of its paid versions. The paid versions Starter, Essential, and Advanced are priced at $59, $179, and $649 per month.

Wrapping up:

We have mentioned some of the best tools for email marketing for 2023, including free email marketing tools. Whether you are looking for a simple email marketing solution or one that has a powerful suite of features, you will be able to find one from the above list we have prepared. 

You should keep just one thing in mind, no matter what you choose, ensure that it is in alignment with your business needs. It can be tempting to go overboard with a tool that looks fancy. Do remember that email marketing is going to be one of the mainstays of your marketing arsenal. You want to choose a tool befitting your requirements.