Top 5 Video Prospecting Tools for Sales Pros in 2023

Getting the undivided attention of your prospects is the holy grail of every salesperson. The average SDR goes through a long list of do’s and don’ts before talking to prospects directly. What to pitch, whom to pitch to, and most importantly, what is the best pitch that can be designed for the deal at hand? This process includes research and a good understanding of the tools that will help the salespeople expedite the buying process. 

Why should sales professionals use video prospecting tools?

Video piques curiosity. We are not talking about 15-minute videos but rather short format videos that give out precise information and help in making a personal connection with every single high value user. Since less is definitely better when it comes to videos. Watching a video doesn’t take as much effort as reading a blog that is interspersed with jargon, references, and whatnot. You can add significantly more information in a 3-minute video than in a 1000-word blog. 

Here are a few reasons why sales professionals should use video prospecting tools:

1. Video messages can make people feel as if they know you. The viewer gets to notice your body language, emotions, and sincerity.

2. You can break down complex topics into easier ones as videos help you explain more thoroughly.

3. Prospects who watch your videos are more likely to remember your content than someone who consumed information using a different channel.

4. Businesses can easily build a library of video content that can be shared at opportune times to elicit the perfect response from prospects. 

Top 5 video prospecting tools for sales pros in 2023:

1. Show
2. Loom
3. Soapbox
4. Bonjoro
5. Vidyard

While you can certainly close deals without video prospecting tools, they give your sales teams the much-needed firepower to win over a prospective customer. Let’s look at a few top video prospecting tools you should equip your sales teams with. 

Show is the de-facto video hosting tool of Animaker’s 13 million users. It is one of the most popular tools for video prospecting that salespeople swear by because of its in-built growth tools. With the litany of features that it offers, salespeople will find it easier to close sales. 

Features:

1. It allows complete control over how you want your customers or prospects to view your sales videos.

2. Show even lets you play videos while on 2G. 

3. You can access statistics like playtime, video maps, average view time, repeat time, etc.

4. Advanced security options such as password protection and domain restrictions ensure that no one gets unauthorized access.

5. Learn user sentiments by polling, collecting viewer ratings, and building stronger bonds.

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Maximize your sales potential with the best video prospecting tool

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Even though it was primarily used as an internal communications tool, salespeople have found benefits in reaching out to prospects using Loom. It helps you add a personal touch to your cold outreach campaign as your video can be made visible on one corner of the screen as you present your pitch. 

Features:

1. You can link it to your calendar, pitch deck, or any Loom video by adding customizable CTAs.

2. Add custom branding by using your brand identity elements in the video.

3. You can gather engagement insights such as who watched your video, how long they viewed it, and the CTA’s performance.

4. Add password security and other security measures, such as restricting access based on email addresses. 

5. Get instant alerts when a customer watches a video.

This feature-rich software is Wistia’s free Chrome extension. Even those with a rudimentary understanding of recording and editing can use this tool to its full capacity. Soapbox makes it easy to build a library of informational content with ease. You can quickly book meetings using the platform, making the lives of salespeople a bit easier. 

Features:

1. You can add video thumbnails, looping GIFs, text overlays, etc., to increase your click-through-rates.

2. Customize the video player to include your brand elements.

3. Using the Edit screen, you can trim the video or add transitions. 

4. Soapbox gives you a peek into engagement analytics and conversion data. 

5. The presenter can use up to one-third of the screen for their video while the rest focuses on the screen.

Whenever someone signs up on your platform, enquires, or subscribes to your newsletter, you can immediately engage with them using a personalized video that goes directly into their inbox. Bonjoro provides you with the fastest way to record and share webcam videos. It has all the features that let you deliver video support across all customer touchpoints. 

Features:

1. Salespeople can quickly share video demos, walkthroughs, and tutorials to educate prospective customers. 

2. It even lets you easily collect customer testimonials, as it has a friendly customer testimonial request form.

3. You can add CTA buttons to drive prospects to take action and go deeper into the sales funnel.

4. See how prospects interact with the recordings. Gather insights like the number of times a video was watched, the amount of duration, and if they clicked on the CTA.

With Vidyard, you can record and send sales videos to connect, convert, and close prospects. Indulge in virtual selling by making prospecting videos, follow-ups, product demos, and so on. It comes with all the features that are required to engage your audience, no matter who or where they are. The quick video editing options make the video prospecting process a breezy affair. 

Features:

1. You can password-protect videos that contain sensitive or confidential information to ensure that it doesn’t get into the wrong hands.

2. Track the engagement analytics and pass prospect information to the CRM.

3. Quickly pull together the best videos from shared team libraries into curated playlists for every opportunity. 

4. Keep track of videos that have the highest engagement, and also get to see how your prospects interact with them. Integrate the data with your CRM to see how video drives the pipeline for your sales team.

You can upload MP4s, MOVs, WMVs, and other video formats. 

Wrapping up:

Choosing the right video prospecting for sales professionals is easier said than done. There are a bunch of factors that you must consider before opening your purse strings. One good thing you can take solace in is that most of these platforms offer a free or a trial version. It helps you get familiar with the product and see if it is the right fit for your needs. We hope the above list of video sales prospecting tools gives you a headstart in searching for the right tool.