11 Common Video Mistakes to Avoid

Hari Krishnan - September 2, 2022 - Leave your thoughts.

Video mistakes can turn out to be counterproductive to your business. You cannot expect a receptive audience for videos laden with mistakes. You might think of abandoning videos after looking at the pitfalls. However, a marketing strategy without videos is a big no-no. With 66% of people relying on videos as their No.1 source of information, it only makes sense to have a video marketing strategy in place.

You can produce productive videos for your company by avoiding the following mistakes.

Common Video Mistakes to Avoid

To bring your infallible video marketing strategy to life, you must steer clear of the mistakes mentioned below:

1. Poor Planning and Lack of Script: A common video mistake is to shoot without a script. People trust their spontaneity a little too much. Do not fret over writing a script. It is not rocket science. Hire a good writer if you are not confident about your own writing skills.

Ensure that you have fleshed out a script before going on floors. Make sure that it has a start, finish, and end. Once you are done with the script, get it double-checked by your team, and do not shy away from incorporating their constructive inputs.

2. No Call to Action(CTA): A video without a call to action destroys the whole purpose of making a video. Your audience will deem your videos pointless if they are not equipped with CTAs. A call-to-action conveys what the audience can expect from your product. 

Interactive CTAs are the norm in today’s world, and it is a sensible move to have them in your videos. Collaborate with a video hosting platform that is adept at integrating interactive CTAs in your videos.

3. Lack of Value for the Audience: A lot of videos reek of pomposity about the company and its product. Whenever the audience invests time in your video, it is to seek something that adds value to their life not to watch you rave about yourself. They have no interest in knowing about your success story or how hard you have toiled to bring the product to fruition.

Always think from the audience’s viewpoint instead of making the video about yourself. The video should propagate how beneficial the product is to your audience. Never forget that videos are a great way to serve your audience.

4. Making Boring Videos: Our attention spans are deteriorating on a daily basis. You are only going to chase your audience away by making boring videos. Making lengthy videos is a sure-shot way to hamper your relationship with the audience.

Try making your videos as entertaining as possible. Center your video on a single point instead of beating around the bush. Your audience should be hooked on your video from its start to finish.

5. Lack of Brand Representation: Every brand has its style and essence. Make certain that your videos have your logo, and align with your brand’s style and tone. For instance, if your brand is introducing a sports product, your video should look “sporty” right from the point the viewers hit the Play button.

You can elevate your brand presence in the video by collaborating with a video marketing company that allows you to customize the video player according to your brand’s colors.

6. Poor Lighting: Lighting can make or break your videos. Take measures to ascertain that your video is not looking gloomy and shadowy. Your audience should not furrow their eyebrows to make out what is going on in the video.

You do not need to break the bank to guarantee top-notch lighting in your videos. All you need to do is have a good grasp of the know-how of lighting. Keep in mind that lighting can change the mood of your audience.

7. Poor Production Value: Your audience is going to be disinterested right from the word ‘go’ if the quality of your production is shoddy. Your audience should not feel that you have cut corners while making the video.

Make sure that your audience has a good viewing experience. Your video should be nothing short of a masterclass in filmmaking as audiences today can access high-quality content at the click of a button.

8. Not Giving Enough Weightage to Audio: It is an “audio”-visual medium. If your audio quality is poor, you will fail to deliver your message to the audience. Ensure that your audience does not hear muffled voices whilst watching your video.

You have to provide crystal-clear audio to your audience so that your audience understands each and every word in the video. A video is not just about the dialogues, so your background score should also be clear and audible to the audience. Make sure that your audio equipment, microphone, and microphone placement are checked before you start shooting.