5 Ways to Use Videos for Email Outreach

Hari Krishnan - September 14, 2022 - Leave your thoughts.

Video marketing has established itself as the most potent form of marketing. No two ways about that. It is estimated that it makes up about 82% of traffic on the internet.  Having your marketing strategy centered around video assures that you gain a foothold in the minds of your target audience.

However, some people play devil’s advocate and wrongly opinionated that using videos for sales prospecting is not doable. They could not be further from the truth. Video prospecting is an amazing strategy for email outreach if executed properly.

Before we help you out with using videos for cold outreach. We will shed light on video email outreach, as email will your primary medium for video sales prospecting.

On a superficial level, video email outreach is nothing but email marketing with videos. However, with every email outreach you send you have a certain goal in mind. It can be to engage with the customer or book a demo call. To make it better, you also make it personalized according to the persona of the buyer.

The same approach can be taken with videos too. Personalize your videos according to the prospect’s requirements. The primary difference is that email outreach combined with videos is far more beneficial than mere text emails in the following ways

1. Increased Open Rates: What’s the first step to success in email marketing? Your email is being clicked, right? With video emails, your email open rate can increase by 26%

2. Increased Click-Through Rate(CTR): Your email is bound to have a link to a page on your website or a CTA. Your aim is to direct your prospect where you want them to go. With video email outreach, you can increase your click-through rate by 65%.

3. Decreased Unsubscribe Rates: No one wants to experience the feeling of “so close yet so far”. But that’s exactly what we end up feeling when your prospect decides to hit that unsubscribe button. With video emails, you can reduce the unsubscribe rates by 26%

4. Build Better Connection: Using personalized videos as a tool for email outreach is going to make you connect instantly with your prospect. There is nothing like a face-to-face conversation. However, a well-made personalized video can replicate the emotional impact of a face-to-face conversation. 

Now that we have looked at video email outreach and its benefits. Let’s learn how to use them.

It is time to look at how to use videos for email outreach.

Every customer is unique. So, each of your prospects is bound to have different expectations and requirements out of your product. Do your research on a prospect and send them a personalized video that is crafted according to their needs and wants.

You can also send the same personalized video to a cluster of similar personas, as personalized videos can also be used for account-based marketing.

The exclusivity of personalized videos to one prospect is going to make the prospect feel special. It also ensures a higher recall value about your business and product in the prospect’s mind.

You can make the most entertaining and informative video in the world. However, it is going to be rendered pointless if you do not lay out its purpose in front of the prospect. A call-to-action is the direction in which you want to take your prospect to.

To make it better, make an interactive video and your CTA will look even better and more enticing.

With dwindling attention spans, it's better to keep your videos’ duration under 100 seconds. You will be risking losing the audience’s attention with anything longer. Do not overload your video with information as that would only be counterproductive to your business. Have a script in place and focus on a single message in your video.

The mere use of video ensures a better open rate and CTR for your emails. Couple that with a captivating subject line and you will be off to a great start. However, make sure your subject line aligns with the messaging in your video. Do not post enticing just to garner views on your video. A false promise is only going to hurt you in the long run. 

A thumbnail is like a preview of your video. It should set up your prospects for what they are up to. The thumbnail can be just text coupled with the user’s name. For instance, it can read: Hey John, here’s how you can solve your lead generation. Do remember that adding the name of the prospects can do wonders for your video sales prospecting. 

Roundup
Do not miss the bus of effective video email outreach. Everyone is reaping the benefits of a video centered marketing strategy and you should not be left behind. If you are unsure about how to get started, just have a video hosting platform that will equip you with video prospecting tools by your side, and you will be fine.