6 Reasons Why Businesses Need a Video Hosting Platform

Hari Krishnan - August 29, 2022 - Leave your thoughts.

Collaborating with a video hosting platform should go hand-in-hand with video marketing. With 86% of marketers stating that video marketing has helped them generate leads, Unfortunately, that does not seem to be the case.

A lot of businesses make a worse decision by opting to host their videos on Youtube just because it is a free video hosting platform. Although, their videos are only going to be lost amongst a gazillion other videos.

If you are in two minds about joining hands with an online video hosting platform, the following reasons why your business needs it will convince you.

Reasons Why Your Business Needs a Video Hosting Platform

Now that we have advocated video hosting platforms, it is our duty to elaborate on how a competent video hosting platform can benefit you:

1. Security and Privacy to Fight Piracy and Unwanted Viewers.

Pirated video materials garner over 230 billion views a year. Needless to say, you would not want one of your videos to add to that statistic. However, in today’s day and age, videos are easily downloadable.

Videos can be easily downloaded if you upload them via a generic content management system such as WordPress. Fortunately, a reliable video hosting platform can save you from this predicament.

With features such as domain filtering, IP filtering, password protection, video encryption, and firewalls in its arsenal; a video hosting platform will prevent your video from getting pirated.

2. Incisive Video Analytics For Access to In-Depth Statistics

Imagine playing a competitive sport without a scoreboard. Doesn’t the idea of it sound daft? Exactly. Then, why would you not want your hands on the statistics of each and every bit of your videos? You need numbers that go beyond superficial stats such as views and likes.

You need deep data analytics to drive your sales and marketing in a positive direction. A proficient video hosting platform will enable you to obtain numbers such as average view time, play rate, video heat mapping, demographics of the viewer, and so on.

3. Branding and Customization To Promote Your Brand

Video hosting is not merely uploading your video files and hosting them. You create and host videos to represent your brand. Using free video hosting sites like YouTube will make your video look like another common video. Resorting to penny-pinching and investing in other free, and cheap video hosting platforms is not going to yield productive results.

You will be able to customize your video player according to your brand style, tone, and essence. You should be able to incorporate the colour and logo of your brand into your video player.

4. Video SEO to Improve Google SERP Rankings

The basic criteria to fulfil to make your video eligible for ranking on Google Search is that it should be indexed and crawled. In addition, Google also places a lot of emphasis on whether your video plays smoothly on mobile devices.

Your video is not going to show up on Google's results pages if your videos fail any one or both of the aforementioned tests. Managing these minute details for every video will only take your focus off the marketing and sales goals of your business. Therefore, it is important that you leave it to a video hosting platform to take care of your video SEO.

5. Great Customer Service to Save Your Time and Money

A video hosting service that is a master of its field will be able to provide you with top-notch customer support. So that you are saved from the hassle of investing your time, money, and energy in hiring personnel to solve your problems related to video-hosting. 

It is always a better option to hire a credible video hosting platform, instead of losing your head over the repercussions of hosting your own videos.

6. Creating Interactive Videos

Video marketing is no longer just a one-way form of communication. Your videos should allow you and your viewer to interact with each other. You need interactive videos so that you can generate leads. You have to make your videos interactive so that you are able to get your viewer’s feedback. It is crucial for any business to have its ear to the ground.

With interactive videos, you can include CTAs, forms, quizzes, chapters, surveys, and so on in your videos. You will not need to second-guess if you are able to interact with your audience through your videos with ease. 

Conclusion 

A video hosting platform will fulfil all of your video marketing requirements. It is tempting to settle for a free hosting service or a cheap video hosting service. Eventually, you will only feel short-changed if you do that.

You need not spend a fortune on a great video hosting service. With GetShow by Animaker, you get a feature-rich yet affordable video hosting platform.