7 Tips to Make Great Video Content

Hari Krishnan - October 6, 2022 - Leave your thoughts.

Video Content is an immensely powerful channel. It can tell stories in ways that no other channel can. It can be a breeding ground for your experiments, ideas, and campaigns, and is also great for introducing and spawning emotions in the target audience's minds. 

In this article, we’ll see how you can produce great video content. These are simple steps that can go a long way in ensuring your video’s effectiveness for the end consumer. 

Good video content can never be an afterthought. You need to know why you are making a video. “Hey, let’s do a random video” never resulted in a great video. It requires immense organizational skills. There is a lot of planning, shooting, and editing involved. 

Here are a few questions that you need to ask before starting off with creating videos: 

• What do you hope to achieve with this video?
• What sort of emotions would you like to invoke in your viewers?
• Do you have the script, storyboard, and other elements that are pivotal for creating videos? 
• What are the tools that are necessary to make your video? Do you have them? If not, how do you plan to procure it? 
• How do you plan to promote the video? 

Having answers prepared for the above questions will give you a sense of direction. 

Without a target market in mind, you will be using the much-maligned ‘spray and pray technique that isn’t known for its results. You should create a video that will directly capture the emotions of your target market. The audience that you need to target is people who will buy your product. 

At this stage, you need to find out your buyer personas. A buyer persona is a fictional representation of your ideal customers. Each brand or product will have anywhere from three to seven buyer personas. You need to create separate personas and come up with content that will specifically appeal to each of them. 

Where does your prospective customer struggle? What are the issues that they face on a daily basis? The answers to the above two questions can solve your video creation problem. It will give you the right fodder to get started. Knowing what your customers want is the first step towards creating videos that your customers love. 

Send surveys to your email lists to understand your customers’ struggles. You can incentivize them if you want to get detailed responses. Once you gather a significant amount of feedback, you will realize that you have a deeper understanding of your prospects’ problems. 

The next step is to finalize the type of video you are going to create. Deciding the video type at this stage is crucial since it affects the entire process of video creation. 

Below are some of the video types you can create:

• Motion graphics
• Whiteboard
• Combination
• Typography
• Live-action
• Animated

Each of the above video types has different use cases. You need to create them based on the type of content in the video, and your final objective. 

The script for the video is the make-or-break part of your video campaign strategy. Create a storyboard for the video. It provides a sequence of images and illustrations that helps the creators visualize how you want the video. The storyboard provides a sense of order and keeps the video creation team focused on the task. 

Not only is filming in small segments helping with editing during the post-production stage, but it also makes you focused on the job. Stitching up smaller videos to create your final product becomes easier. 

Using the best online video hosting tool available has a huge bearing on your final video. You do not want to host your video on a platform that comes with several restrictions. 

Storytelling is great at attracting an audience. People are captivated by stories. Even in the presence of logical explanations and facts, you and I will be still enamoured by stories. That’s how powerful they are. By creating appealing videos, you can gain your audience’s attention. 

Here are a few tips on how you can make your videos even more efficient. 

• Add emotions to your videos. Even if it is just a 60-second video, people will still want to see some sort of emotion in it. 
• Employ adequate lighting techniques to make the video as good as possible. 
• Use subtitles in your videos. It is also good in terms of being a brand that is inclusive and believes in accessibility. 
• Highlight the main points with large captions. 
• Use special effects to make the video appealing to your audience. 

Creating high-quality professional videos can seem daunting, but it really isn’t. You don’t need the most expensive equipment, nor does it require only the best minds, to create effective videos. You can make do with a lot less than you probably imagine. Each part of the video creation process is pivotal. Even if there is a single misstep, it can result in a lot of issues with getting the traction you want. From choosing the best video hosting tool to the storyboard, you cannot be casual about anything. 

If you are looking for the best free video hosting tool, get in touch with the GetShow team to understand how we can add value to your video marketing campaigns.