Scaling Animaker's Email Marketing from 500 emails to 2 Million+ with Show in 30 days

Introduction

Serving over 20 million customers is an exciting challenge for Animaker as they focus on understanding the unique needs of both B2C and B2B users.

In this journey, Show proves to be an incredible support, enabling Animaker to monitor user interests, preferences, and gather crucial information about each customer. Consequently, Show is crucial in driving substantial traffic and efficiently interacting with and converting customers on a large scale.

Having understood their customers, Animaker engages with them through a personalized email marketing approach, successfully nurturing and serving a diverse audience with the help of Show. This includes everyone, from Fortune 500 firms considering million-dollar ads to students diligently crafting project videos.

This case study explores how, over the course of a 30-day customer engagement journey, Animaker handled this procedure to turn website traffic into leads, opportunities, and eventually, happy paying clients with the support of Show.

Building a Pre-customer Journey:Day -5 to Day 0

Step 1: Exploring Growth Avenues for Animaker

Within Animaker's growth opportunities, keywords, SEO practices, and video Landing Pages intertwine. By strategically combining keywords, SEO strategies, and compelling Video Landing Pages, Animaker not only attracts millions of users but also converts them into active, engaged participants.

Let's dive into the intricacies and explore how Animaker is getting those million users.

93% of online experiences start with a search engine, so you want to do everything you can to appear on that crucial first page. Consistently appearing on the first page of Google for targeted keywords can exponentially increase visibility, which in turn boosts conversion rate.

Implementing strong SEO practices can result in a significant increase in organic traffic. For instance, a 20% improvement in SEO efforts might translate to a 50% increase in website visits within a few months.

Animaker's potential users are searching for terms like "best animation tool," “make videos online”, “create videos online", “creative video maker," or "easy animation software."

By incorporating these high-impact keywords strategically in content and with best SEO practices such as meta tags, clear URL structures, and quality backlinks, Animaker climbs the search engine ranks.

Google’s algorithms are increasingly prioritizing websites with video content, and that’s not something Animaker wants to ignore.

Being a pioneer in creating Animation and Live-Action videos, Animaker, recognizes the importance of video marketing in driving website traffic and capturing a diverse user base and continues to take full advantage of it.

Studies show that websites with video content on landing pages experience a conversion rate increase of up to 80%. Animaker integrates videos on their website.

Animaker has observed that pages with video content consistently draw users for more extended periods, contributing to a 2x increase in the time spent on these pages.

The interactive and engaging Video Landing Pages on Animaker's website not only captivate visitors but also convert them into active users.

Step 2: Identifying Tools, Content, and Tech Architecture to Facilitate Growth

After putting in the effort to bring in more visitors and boost conversions, Animaker decided to streamline processes and achieve even better results by finding the right tools and content types.

That's when Animaker discovered the power of Show, along with tools like ahrefs and SEMrush, and WordPress. The team picked tools that work well together, focusing on video hosting and analytics, keyword insights, and building effective landing pages.

Animaker understands that having different types of content attracts a bigger audience. So, they use Show for four main content types:

• Video channels with tutorials and templates,
• Special landing pages,
• Helpful Video FAQs, and
• Engaging Emails.

The team tailors each type of content to fit different stages of the customer journey.

By combining Show with SEO tools and landing page builders, and using different types of content, Animaker has set itself up for steady growth. 

Step 3: Initiating the Journey with Show

After identifying the tools and understanding the importance of generating traffic, Animaker had to migrate 10k videos to Show platform from their existing tool. 

Animaker migrated 10k videos to SHOW and used it as a central hub for video content to drive traffic.

Show executed the migration seamlessly, ensuring that the transition does not disrupt user access to valuable content.

With the videos successfully migrated to Show, Animaker strategically positions the platform as a central source of traffic and growth. Every video hosted on Show becomes a potential entry point for users, contributing to increased visibility and engagement.

Animaker's decision to migrate videos to Show proves to be a game-changer. The platform not only serves as a secure repository for videos but becomes a dynamic source of organic traffic. 

Show's analytics empower Animaker to refine its content strategy, ensuring that each video contributes meaningfully to the brand's growth journey.

Step 4: Incorporating Show Videos Across Every Page

Animaker acknowledges that linking YouTube videos on its website exposes viewers to competitors' content and ads, potentially leading to traffic diversion.

Additionally, using platforms like Youtube and Wistia provides only viewer-level data, lacking critical insights into user actions. To address these challenges, Animaker decides to integrate Show videos across all its pages.

Show emerges as the preferred platform due to its ability to provide a holistic view of the customer's journey.

Unlike YouTube and Wistia, Show's analytics go beyond basic viewer metrics, offering insights into user interactions, engagement levels, and conversion potential. Animaker can now make informed decisions about content optimization, audience targeting, and overall user experience.

Show simplifies the process of embedding videos on all pages. The platform generates embed codes swiftly, allowing Animaker to seamlessly integrate videos.

Streamlining the integration process, the ease of copying and pasting the embed code ensures that Animaker's videos are perfectly embedded on every relevant page.

The SEO-friendly embed code helps search engines notice videos, making them more discoverable. When users easily find relevant videos, they are more likely to engage with the content, resulting in a 35% boost in user engagement.

The SEO-friendly embed code not only attracts more viewers but also encourages them to take action. Whether it's signing up for a service, exploring additional content, or making a purchase, the improved visibility and accessibility of videos contribute to a 28% increase in conversion rates.

SHOW helps Animaker's video content be more SEO-friendly. It also ensures that the videos are not only easily discovered by potential viewers but also contribute significantly to engagement, conversion, and overall user satisfaction.

Step 5: The Omniscript That Generates High-Quality Leads On Autopilot

To get a holistic view of a customer and get high quality leads from the traffic generated through all the efforts previously made,  Animaker used Show’s wow feature called the ‘Omni script. 

Omni script is a code that automatically captures relevant data points, provides a complete, 360-degree view of customer data and ensures a continuous flow of high-quality leads.

Animaker installed this script on their website and app to sync live user data to Show. This code is just copied and pasted before the string body tag on every page for in depth customer insights.

The omniscript uniquely brings together three types of analytics in one place. 

• Web Analytics: Tracks general website traffic, visitor demographics, and user interactions on different pages.
• Product Analytics: Tracks data to understand how users engage with specific features or products on the website.
• Video Analytics: Provides insights into how users interact with videos, measuring views, engagement, and other video-specific metrics through heat maps.

By combining web, product, and video analytics seamlessly, Show allows Animaker to trace the complete journey from a visitor landing on the site to potential signups or form fills.

Step 6: Incorporating Video Forms to Boost Lead Generation

Imagine creating a tutorial video on video marketing using Show. Within the video, there's an embedded form offering viewers a downloadable guide on video marketing best practices. Viewers who fill out the form express interest in the topic and become leads. This lead information is seamlessly transferred to a CRM system like HubSpot, allowing Animaker's sales and marketing teams to follow up with targeted and personalized emails.

Show supports Animaker with this use case, where video forms are directly embedded into its videos. 

These forms serve as interactive elements within the videos, allowing viewers to submit their information, such as name and email, without leaving the video midway.

The integration of forms directly into videos is a strategic move for lead generation. Viewers who engage with Animaker's videos have the opportunity to express interest or take specific actions, converting them into potential leads.

Lead data collected through forms is automatically fed into the SHOW CRM, eliminating manual entry and ensuring that the sales and marketing teams have real-time access to valuable lead information.

With lead data readily available, Animaker efficiently follows up with potential customers. This ensures that leads are nurtured and guided through the sales funnel effectively.

After putting in 5 days of effort, Animaker is now prepared to expand and enhance its email marketing strategies for millions of users.

Day 1: (First 30 mins)

When a customer searches for the keyword "video maker" on Google, the search engine provides a list of results related to video creation tools, software, or services.

When a visitor clicks on a link that directs them to Animaker's video creation platform or the company's website.

Upon arriving at the website, the visitor explores various sections, and may engage with demos or learn about the solutions offered by Animaker.

Impressed visitors choose to sign up for an account or opt for a free trial and the users actively utilize the tool for creating content.

As users engage with Animaker, SHOW collects data on their preferences, behaviors, and usage patterns. This data helps in understanding user needs and providing personalized experiences.

As a strategic step in turning a visitor into a customer, a personalized email from the CEO is sent to the users. This adds a human touch to the communication, creating a sense of connection and importance for the users.

These steps collectively contribute to the process of converting a visitor into a customer.

Recipients may perceive this communication as more credible, leading them to take further actions. 

Day 1: (First 12 hours)

On Day 1, within the first 12 hours of users signing up, Animaker targets and engages with leads in both the B2C and B2B domains. This segmentation allows for personalized data, information, and drip campaigns tailored to the unique characteristics of each segment. 

Using the information gathered through custom attributes and events like "Completed First Video," "Explored Premium Features," or "Downloaded Tutorial.", Animaker starts categorizing users into different segments.

Once segments are identified, Animaker sends emails with tutorial videos based on user categories and preferences. 

For example, an email campaign will be crafted specifically for "Technology Enthusiasts" or a tutorial might be recommended for "Newbie Creators."

As users continue to engage with Animaker, their actions and preferences are continuously tracked through custom events and attributes and Animaker regularly refines segments, ensuring that communication remains relevant and personalized as users evolve in their usage patterns.

Benefits of Segmentation:

• More targeted and effective lead identification.
• Prioritization of leads based on profitability and potential.
• Personalized email marketing campaigns for enhanced engagement.
• Customized value propositions addressing specific needs.
• Better objection handling through tailored messages.
• Increased lead generation from diverse sources.

Day 1 - Within the Next 24 Hours

Based on the user's engagement with tutorial videos, personalized follow-up messages are sent.

The email invites users to book a personalized demo to explore Animaker's features more deeply. The teaser video emphasizes the value of booking a demo. Users are promised a more personalized understanding of Animaker and its features during the demo.

Conversations during demos allow Animaker to tailor its offerings to the specific requirements of the user. Demos provide an opportunity to understand the user's unique needs and use cases.

The engagement data from the emails and insights gathered during demos contribute to moving users closer to becoming clients.

Why is First 24 Hours Crucial?

The first 24 hours after a user signs up are pivotal as it sets the tone for their experience with Animaker. 

Show plays a crucial role in delivering the right messages during this critical period. By strategically utilizing teaser videos, tutorial content, and personalized demo invitations, Show ensures that users receive a balanced and resourceful introduction to Animaker's features.

As a result of the efforts made during the first 24 hours of interacting with the users, the personalized emails from the CEO achieve a 30% higher open rate compared to generic emails. Users who engage with the teaser video are 25% more likely to book a demo compared to those who don't.

Day 2: Organizing & Segmenting Leads for Email Marketing

Show consolidates user interactions, preferences, and engagement metrics. Now the CRM is enriched with these details, creating a comprehensive 360-degree profile for each user.

On Day 2, the sales team at Animaker receives the reports of users. Drip campaigns are initiated based on the segmented profiles and their specific needs and goals. 

On Day 2, Animaker sends an email that invites users for a free training session that guides users on how to make the most of Animaker and this session covers everything from animated video creation to live video editing. 

B2B leads receive targeted emails highlighting Animaker's business-centric features, while B2C leads get content emphasizing creative personal projects.

Animaker's sales team gains a competitive edge by approaching leads with tailored messaging, increasing the likelihood of positive responses.

Day 3 - 10: Scaling Outreach Efforts with Video-Based Email Marketing

Animaker’s marketing team plans a comprehensive email marketing campaign with the objective of boosting user engagement and conversions from day 3 to 10.

Animaker adopts a hybrid approach in scaling outreach campaigns by sending both text and video emails to maximize engagement.

While text emails contain personalized messages, video emails establish personal connections because they are authentic, raw and are as close to having a person in front of you talking to you.

Animaker prioritizes video email marketing because it closes the distance between them and the recipient and turns the email into an interaction, making the prospects feel special.

Videos inside emails can improve prospect engagement and drive them to take action helping you build more connections and increased results.

After collecting data from the first 10 days, the Animaker Team, along with the Show team takes action to scale its success and address any challenges.

Animaker analyzed the information to understand both the achievements and the areas that needs improvement. This allows them to implement solutions and optimize the email marketing strategies for better performance.

Step 1 - The Power of Custom Events and Attributes for Tailored Customer Insights

Animaker recognized the need for a nuanced understanding of its diverse user base. To achieve this, they adopted custom events and attributes.

Custom Events

Animaker has set up a custom event called "Animaker Demo Requested." When a user visits Animaker and requests a demo by clicking the demo request button, this custom event is triggered, allowing Animaker to track and analyze user interest in demos for better engagement.

Custom Attributes

"Current Plan" is a custom attribute created by Animaker to track and understand users' subscription levels. When a user, let's call them ‘User A’, signs up for Animaker, they are prompted to choose a plan during the registration process. If ‘User A’ selects the "Basic Plan" during registration, the "Current Plan" custom attribute is then assigned the value "Basic Plan" for ‘User A’.

In simpler terms, this custom attribute helps Animaker keep track of what plan each user is currently on. So, if ‘User A’ ever upgrades to a different plan in the future, Animaker can update the "Current Plan" attribute accordingly. 

This information is valuable for Animaker to personalize communication and engagement based on the user's subscription level.

Step2 - Using Polls, forms & surveys to Convert Visitors into Loyal Customers

Imagine watching a video on Animaker, and suddenly a little poll pops up asking, "What type of videos do you enjoy creating the most?" or a form appears, "Interested in a free trial?" This is what we mean. Animaker strategically places these interactive elements in their videos to engage viewers actively.

Polls help Animaker understand what users like or prefer. For instance, if many users vote for "Explainer Videos," Animaker knows there's a demand for that content.

Forms can be used for lead generation. If a user expresses interest in a free trial through a form, Animaker can follow up with them, understanding their potential as a customer.

Feedback and Improvement: Surveys provide valuable feedback. Animaker can ask, "How can we improve?" and gather insights directly from users.

Uses of Polls, Forms, and Surveys:

• Keeps viewers involved and interested.
• Understands user preferences and behaviors.
• Gather potential customer information.
• Provides a channel for users to share their opinions.

Step 3 - Why Animaker Vigilantly Monitores Traffic from Video Landing Pages? 

Animaker keeps a close eye on the traffic coming to their video landing pages for an essential reason.

Animaker might assume certain keywords or content will attract visitors based on SEO research.

By monitoring traffic, they get to see if their assumptions match reality. Are the expected visitors engaging with the content? Are they staying on the page?

If the traffic isn't what they expected, the content is tweaked and the pages are adapted to meet visitors’ needs.

Tweaking content helps the page show up better in search results, making it more visible to potential users. Based on this understanding, Animaker tailors their email campaigns. If a user showed interest in a particular feature or topic on the landing page, they receive emails highlighting related content.

Step 4 - Verifying Real-time User Data with 360* customer profiling

Show's 360° customer profiling is like having a supercharged tool that combines different analytics for a complete picture of user behavior.

What 360° Customer Profiling Includes:

• Web Analytics - It tracks how users interact with Animaker's website.

• Product Analytics - This dives into how users engage with Animaker's product, understanding their actions and preferences.

• Video Analytics - Show captures detailed insights into how users interact with Animaker's videos.

Instead of looking at each type of data separately, Show brings them together. It's like combining puzzle pieces to see the whole picture.

With Show’s 360* customer profiling, Animaker gains a profound understanding of its customers. This knowledge becomes the backbone of customer-centric campaigns. If users love tutorials, Animaker can send them more. If they are product-focused, relevant content follows.

Step 5 - Custom Domains & IP Warm-up to Achieve 100% Email Deliverability

Animaker manages to maintain an average of 95-99% email delivery rate consistently in almost all of the email campaigns and none of Animaker’s domains have been flagged or blocked thus far. 

The reason behind this is that Animaker used multiple email domains from one account after performing a simple DKIM set up and has dedicated IPs which are appropriately warmed-up. 

Show ensured that DKIM set up is prioritized to reinforce Animaker’s email security and establish a trustworthy digital presence.

Followed by that, Show supported Animaker by providing dedicated IPs, which were appropriately warmed-up within 30 days.

This table outlines the gradual warming up of IPs over a 30-day period, indicating the daily maximum volume targets. The process starts with a daily maximum volume of 10,000 emails on days 1-10, gradually increasing to 2,000,000 emails by day 30. 

Day	DAILY MAX VOLUME
1-10	10,000
11-15	50,000
15-20	200,000
21-25	700,000
26	900,000
27	1,125,000
28	1,400,000
29	1,750,000
30	2,000,000

This approach signals ESPs that Animaker's email activity is legitimate, preventing spam filters from being triggered and eventually improving deliverability.

Step 7 - Email Authentication for Email Marketing

Animaker implemented the following email authentication methods to enhance email security, protect its brand from spam and phishing threats, ensure legitimate email display, improve deliverability, and safeguard its overall domain reputation.

Implemented DKIM, adding cryptographic signatures to its emails. These signatures ensure that the content of Animaker's emails remains unchanged during transit, providing a secure way to verify email authenticity.

Step 6 - Maintaining a Clean Email List for Email Marketing

Animaker regularly cleans and updates its email lists to minimize bounce rates, ensuring that users receive content tailored to their preferences and reducing the likelihood of complaints.

In implementing Email list best practices, Animaker has been diligent in following these guidelines:

• Actively avoids pristine spam traps, which are strategically set up by ISP or anti-spam operators to detect spam, and ensures the integrity of its sending reputation. Animaker remains cautious about recycled spam traps, often tied to official email IDs, and emails with typographical errors (“gnail” instead of “gmail” or “yaho” instead of “yahoo.”).

• Rather than buying or renting lists, Animaker emphasizes building a Double Opt-In list, where subscribers confirm their interest, fostering a more engaged audience.

• Manages email list by periodically removing subscribers who haven't engaged for a very long time, ensuring the list remains responsive. 

• Segments unengaged users and implements targeted reengagement campaigns.

Step 7 - Creating Compelling Email Content to Improve Email Marketing

Animaker ensures its email campaigns are visually appealing and engaging, utilizing vibrant animations and compelling content to achieve high open rates, clicks, and click-through rates.

The team crafts email subject lines with precision, ensuring they do not exceed 60 characters avoids inclusion of spam or phishing-related words.

Step 8 - Limiting redirection links 

Animaker reduces the use of redirection links in emails to enhance trust and security. By limiting the number of redirection links, Animaker aims to provide a transparent and straightforward user experience, reducing the chances of emails being flagged as suspicious or potentially harmful.

Step 9 - Checking and improving spam scores 

Animaker ensures that the emails sent out avoid spam filters and maintain high deliverability rates by proactively checking and improving spam scores.

They consistently monitor and assess its email content to identify potential triggers that might lead to spam classification.

Step 10 - Adhering to email policies 

Animaker ensures compliance with email regulations like the CAN-SPAM Act and CASL Act. This means that users have the ability to customize their email preferences, aligning with the laws in place. It's a way for Animaker to respect regional regulations and provide users with control over their email settings.

Step 11 - Recognizing the importance of analytics & expanding integration beyond video hosting

Animaker conducts training sessions to familiarize marketing and sales teams with Show's features, to analyze user behavior and track viewer interactions.

These sessions help teams strategically analyze user behavior and engage customers in a continuous loop, consistently nurturing them with valuable content. This email marketing approach aims to convert them into long-term customers over time.

Day 10 to Day 15 of Email Marketing

Show plays a pivotal role in scaling Animaker's success by empowering the Sales Team with targeted campaigns during days 10 to 15 of a user's journey.

Engagement Campaign with Product Walkthrough Video

Analyzing user behavior data from Show's CRM, the Sales Team identifies key features users are exploring. They then send a personalized engagement campaign featuring a product walkthrough video to showcase these features.

On-Demand Webinar Campaigns

Animaker’s marketing team analyzes user behavior to understand their interests and hosts webinars where Animaker experts share tips and tricks to enhance users' video creation skills.

Show comes into play as a valuable tool in promoting these webinars. 

For instance, if a user has been exploring features related to animation, Show sends them a targeted invitation for a webinar focused on animation techniques. It's like having a personalized guide for each user's Animaker journey.

Show's tracking capabilities also extend to webinar sign-ups and attendance, allowing Animaker to fine-tune further webinars and emails based on user engagement. 

Discount Campaign

Analyzing Show data, the Sales Team identifies users who are actively using Animaker. A targeted discount campaign is then rolled out, offering exclusive discounts or promotions to encourage subscription upgrades.

Using Show, they roll out video email campaigns that communicate the value of the discount and guide users on how to redeem it.

Animaker witnessed a 15% increase in conversions during this email marketing campaign period, highlighting the impact of discount campaigns promoting special offers.

Day 15 to Day 30 of Email Marketing

Step 1 - Animaker's marketing team uses Show's analytics to analyze user behavior and engagement data accumulated during the first 15 days.

They identify patterns that distinguish leads ready for immediate opportunities from those showing long-term potential.

Step 2 - Based on insights gained, the team adjusts segmentation criteria, categorizing leads into segments like "Ready to Convert" and "Nurturing Prospects."

This ensures tailored campaigns aligned with the varying needs of each segment.

Step 3 - The marketing team crafts personalized touch emails that are interactive for each segment, addressing immediate needs for the "Ready to Convert" group and nurturing content for the "Nurturing Prospects."

Elements like clickable buttons, quizzes, and embedded videos are strategically placed in the emails.

Metrics like click-through rates and user interactions are monitored to refine the approach.

Step 4 - Leads showing high engagement receive targeted follow-up emails, increasing the chances of booking meetings.

Result

A remarkable 7x increase in meetings booked through interactive email marketing campaigns, showcasing the power of personalized and engaging communication.

Email Marketing - Day 30 & Forever

Newsletter

Show helps Animaker keep users engaged by tracking their interactions. Based on their activities, Animaker can send personalized newsletters after 30 days, highlighting new features, tips, and success stories. This keeps users informed and excited about their Animaker journey.

Paid Customer Campaigns

Show's CRM allows Animaker to segment users based on their journey. For paid users, exclusive offers or upgrades are tailored. Customer Success Managers (CSMs) use Show's insights to send targeted campaigns, ensuring users receive content relevant to their subscription status.

Result:

A 15% increase in customer satisfaction scores and a noticeable reduction in support requests, indicating improved customer success.

Upsell Opportunity Campaign

Show identifies potential upsell opportunities by analyzing user behavior. If a user consistently engages with certain features, Animaker sends targeted campaigns showcasing premium features, encouraging users to explore enhanced functionalities.

Result:

A 10% increase in upsell conversions, with customers expressing interest in advanced features showcased in the videos.

New Features & Product Release Campaign

When Animaker introduces new features, Show ensures users are informed. Targeted campaigns are sent to relevant users based on their preferences, ensuring they're the first to know and encouraging exploration of the latest additions.

Result:

25% faster adoption of new features, attributed to engaging video content explaining the benefits and functionalities.

Retention Campaign

Show helps in creating personalized retention campaigns. By understanding user behavior, Animaker can send targeted content, discounts, or offers to retain users, addressing their specific needs and challenges. This personalized approach enhances customer loyalty.

Result:

A 12% reduction in churn rates, showcasing the effectiveness of targeted retention email marketing campaigns.

QBR Review

After implementing Show in its email marketing strategy, Animaker conducted a Quarterly Business Review (QBR) to assess the impact. Here are the key findings:

Show's insights guided Animaker in identifying opportunities to enhance user engagement. Strategies and adjustments were proposed to the sales & marketing teams to drive desired conversions based on this analysis.

Lessons Learned & Key Takeaways

(Tip 1) Text vs. HTML: Strategic Choices for Email Marketers to Boost Engagement

Animaker recognized that email services prioritize user experience by filtering commercial content. Flashy HTML templates often get flagged, affecting their delivery to the primary inbox.

Observing the direct and personal nature of email marketing, Animaker discovered that "less is more." Plain-text emails emerged as winners, steering clear of filters and connecting directly with recipients.

Choosing plain-text emails challenged Animaker to focus on key elements—captivating subject lines, concise copy, strategic positioning, and thoughtful link & video placement. This approach became instrumental in achieving Animaker's goals effectively.

Animaker learned that well-written, classic copy can be a potent tool. By steering away from flashy designs, Animaker used compelling language and videos to drive engagement and conversions.

(Tip 2) Unveiling the Impact of Gmail on Email Performance

Animaker understands the significance of authenticating the sender's address, especially when targeting Gmail users. Authenticity is key to landing emails in Gmail's Primary or Updates tab.

To secure a spot in the coveted Primary or Updates tab, Animaker prioritizes delivering high-quality content. The consistency and longevity of engagement hinge on the value offered in each email.

Animaker acknowledges that email errors, such as bounces and complaints, are critical within Gmail's mailbox filter. 

Animaker utilizes tools like Google Postmaster to manage concerns related to spam complaints, IP, and domain reputation. Google Postmaster provides valuable insights, categorizing Animaker's domain reputation and guiding strategic adjustments.

(Tip 3) Optimizing Email Campaigns by Strategically Avoiding Edu Domains

Animaker acknowledges that not all users interact with content in the same way. Recognizing this diversity is crucial in tailoring email campaigns for maximum impact.

Educational institutions often have stringent email filters, potentially blocking external emails. Animaker strategically avoids complications by excluding edu domains from its recipient list. This exclusion minimizes soft bounces and enhances overall email performance.

By excluding domains with stringent filters, like edu and gmail, Animaker ensures a high open rate. This strategic choice optimizes engagement rates and resource allocation, directing emails to the most receptive audience.

Animaker employs a combination of preset and custom attributes as filters to remove unsuitable domains. This includes applying filters to exclude emails from domains that don't promise a high ROI.

To ensure relevance, Animaker brings down contact books to the most pertinent domains, demographics, and technographics. This focused approach ensures that emails resonate with the intended audience.

(Tip 4) Checking and Improving Spam Scores

Emails landing in spam folders represent a significant waste of resources. Animaker recognizes the importance of avoiding this pitfall and prioritizes maintaining a strong email reputation.

Animaker leverages tools like unspam.email and spam checker to proactively address evolving spam filters. Therefore, regular spam testing becomes a routine practice rather than an occasional event, ensuring continuous adaptability to changing standards.

Conclusion

In summary, Show plays a pivotal role in supporting Animaker's key objectives on multiple fronts. Firstly, it functions as a powerful tool for top-of-the-funnel lead generation by optimizing Google searches, thereby ensuring a continuous flow of potential users. Additionally, it revolutionizes the approach to live customer profiling, providing unique and valuable insights into user behavior. Lastly, by empowering Animaker to execute targeted email marketing campaigns, Show effectively enhances various business metrics, including sales, revenue, pipeline growth, user adoption, and overall conversion rates.