The benefits of video marketing for small businesses are more than a dozen. Be it increasing traffic or increasing sales. Video marketing leaves no stone unturned. The marketing budget for small businesses is seldom to the hilt. On the contrary, they have to cut a lot of corners. That is precisely why they are better […]

Video Content is an immensely powerful channel. It can tell stories in ways that no other channel can. It can be a breeding ground for your experiments, ideas, and campaigns, and is also great for introducing and spawning emotions in the target audience’s minds.  In this article, we’ll see how you can produce great video […]

In our quest to acquire new customers, we often sideline the importance of customer retention. We take our current customers for granted and do not put the effort into solid customer retention strategies.  Let’s look more at customer retention and why it is more important than customer acquisition.  What Is Customer Retention? As the term […]

It is now carved in stone that video marketing is the most productive way of marketing. What else explains video marketing being able to exponentially improve ROI, traffic, and demand? Video marketing is easily the benchmark amongst its ilk. However, there are countless examples of video marketing strategies going kaput. More often than not, the […]

“A teacher never gives up on students no matter what.” is an oft-repeated line and rightly so. Teaching can make or break a life. This quote is often used in educational institutions to reinforce the importance of a teacher. The adage can also be applied to the relationship between corporate trainers and employees in the […]