The most important step towards success is the first step. You have to start somewhere. Lead generation is the first step in your customer acquisition and road to success. However, generating bad leads can add to your customer acquisition costs and result in losses. Therefore, quality lead generation is the first step towards the prosperity […]

Video marketing has established itself as the most potent form of marketing. No two ways about that. It is estimated that it makes up about 82% of traffic on the internet.  Having your marketing strategy centered around video assures that you gain a foothold in the minds of your target audience. However, some people play […]

Sam Walton, the founder of Walmart, famously remarked, “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”  And wouldn’t you put your proverbial best foot forward if you are meeting your boss? Why? To create the best […]

“There are no shortcuts to success” is an adage we have all come across at some point in our lives. It might sound cliche and boring. However, the quote has stood the test of time for a reason. It emphasizes the eternal truth that silver bullets to success are nothing but myths. The same applies […]

Why would you need a private video hosting platform when you can upload videos for free on YouTube? Well, videos are not solely used for video marketing in today’s times.  Companies use videos for internal uses as well. They can use it for employee training, employee onboarding, recruitment, and so on. A lot of organizations […]