A video marketing strategy is not merely about recording a video and uploading it. A competent video marketing strategy is designed to communicate your message to your target audience in a clear and concise manner through videos. The importance of video marketing cannot be overstated in a world where 86% of marketers have generated leads […]

Video mistakes can turn out to be counterproductive to your business. You cannot expect a receptive audience for videos laden with mistakes. You might think of abandoning videos after looking at the pitfalls. However, a marketing strategy without videos is a big no-no. With 66% of people relying on videos as their No.1 source of […]

Collaborating with a video hosting platform should go hand-in-hand with video marketing. With 86% of marketers stating that video marketing has helped them generate leads, Unfortunately, that does not seem to be the case. A lot of businesses make a worse decision by opting to host their videos on Youtube just because it is a […]

Targeting your audience through email is called email marketing. Email marketing tool helps achieve your business goals by increasing conversions and revenue. Email marketing is one of the most effective channels out there. It drives an ROI of $36 for every dollar you spend. There is no channel that comes anywhere close.  In this article, […]

If you are in the world of marketing, you’ll never stop seeing an influx of articles titled “Best email marketing strategies for the year X.” Why? Because the world communicates over email, and you want to leverage this channel to the hilt.  The first email was sent way back in 1971, and it has become […]