Best email marketing practices for B2B might not come across as a topic that warrants attention. However, B2B email marketing does require a different approach. The email marketing best practices are applicable in B2B. However, they should be applied differently. Let’s explore the best B2B email marketing practices.  Email marketing is an integral aspect of […]

Email marketing is omnipresent in every marketing strategy. It has been written off from time to time. But email marketing has persisted to remain a cornerstone of a marketing strategy. Having email marketing as a part of your marketing strategy is given. However, executing your email marketing strategy in the right manner is a different […]

Email automation enables you to streamline your email marketing. An email automation platform is not just any other email marketing. It is a cornerstone of any marketing strategy. However, automation of email campaigns is easier said than done. This article will serve as an email automation guide for beginners.  A well-planned email automation campaign is […]

Implementing a foolproof email marketing strategy is one aspect of a successful email marketing strategy. You need to ensure that your email marketing is producing the desired results. A successful email marketing strategy is imperative to business growth and success. In this blog, we will discuss how to measure the success of your email marketing […]

Email automation has been making waves since its inception. It has not just added another dimension to email marketing but also to marketing. Businesses have scaled their outreach, onboarding, and nurturing efforts with email automation. In turn, they have managed to increase their revenues. This blog is on how to use email automation for business […]