Benefits of using an email marketing tool

Hari Krishnan - August 18, 2022 - Leave your thoughts.

Targeting your audience through email is called email marketing. Email marketing tool helps achieve your business goals by increasing conversions and revenue. Email marketing is one of the most effective channels out there. It drives an ROI of $36 for every dollar you spend. There is no channel that comes anywhere close. 

In this article, we will discuss why businesses should use an email marketing tool for their email campaigns. 

• Easy to promote your content to your newsletter subscribers. 
• Generate leads by asking for the prospect’s information in place of a valuable lead magnet.
• Promote your products and services directly into the inboxes of your target audience.
• You reach the right people at the right time, and it helps you with top-of-mind recollection. 
• It helps you stay on top of the customer experience by interacting with them during each stage of the buying process.
• It is a great way to build relationships with your customers. 
• Email marketing campaigns encourage customers to purchase after cart abandonment, push special products and services, and so on.

To get the best results from your email marketing campaigns, you need to work with email marketing software. 

Let us see the reasons why businesses shouldn’t think twice about using email marketing tools for their email campaigns. 

The last thing you want to do in your marketing campaigns is to indulge in a ‘spray & pray’ technique. We cannot stress enough the importance of segmentation. In email campaigns, dividing your audience into segments becomes all the more important. If you send the same sales emails to all your prospects without any differentiation, you are losing out on customers. 

One of the most important features of email marketing tools is their ability to divide your contacts into different groups or segments. If you promote a men’s product, you don’t want to spend a lot on sending them to women in your email list. You might want to choose an advanced email marketing software that has powerful functionalities such as segmenting based on engagement levels, purchase behaviour, shopping history, browsing history, etc. 

Advanced email marketing providers offer exclusive templates that can pack a lot of punch into your email campaigns. Using pre-designed email templates can reduce the time you take to send emails by a considerable margin. These templates use attractive designs and have a mobile-friendly design format. 

When you have powerful email marketing service providers in your hands, you do not have to do everything manually. Automate your email campaigns in such a way that it reaches your audience at the right time. Email marketing tools can be set to trigger actions. For example, every time a user completes a transaction on the website from a link sent via email, you can send them a feedback survey.

There was a time when you needed designers and developers to create emails. With no-code and drag-and-drop editors these days, you can easily create emails by dragging and dropping elements. There is no need to write even a single line of code. 

Any marketer worth her salt knows that without measuring the effectiveness of the email campaigns, you wouldn’t be able to call it a success or failure. You need to benchmark the results for the future too. Measuring the results of your campaign cannot be an afterthought. With an email marketing tool in tow, you don’t have to worry about it. 

The business will get deep insights into your campaigns, unsubscription rates, revenue per email, click-through rates, etc. It will even tell you which subject lines, recipients or email body had the most impact on your audience. 

Things fail like they always do. If there is one statistical certainty, that’s Murphy’s law-” Anything that can go wrong will go wrong." This is why support becomes important. 

When you work with an email marketing tool, they will offer support through different channels- live chat, social media support, resource centre, etc. Using the support provided, you can optimize your email campaigns. 

Even complaints that are sent via emails to your support team can be leveraged as additional contacts to your email list (Note: Make sure that you add them to your subscriber list after getting their approval). Once the issue is resolved and the customer is amply satisfied, you can make them a part of your email campaigns (after explicit permission for approval). 

Email marketing is one of the most effective ways to reach your audience. From powering you up with a pipeline of leads to nurturing your prospective customers, if used correctly, they can whip up magic like no other. With the right email marketing service provider in hand, you can make your campaigns more powerful and efficient. For the best results, choose an email marketing tool that has all the features and functionalities that you are looking for.