Benefits of video hosting for businesses

Hari Krishnan - June 13, 2022 - Leave your thoughts.

video hosting

Yes, we do want lots of videos on our site, but why go for video hosting? For small businesses, this is a question they want an answer to because unless they can clearly see the benefits of video hosting for businesses, a platform like YouTube looks good enough.

Even a quick review can easily tell you why YouTube is most suited for only a certain type of audience and videos (say, funny cat videos). To make sure small businesses can really benefit from the power of videos, we’ve listed 7 ways in which businesses can benefit by using a video hosting service.

Why would you even think of uploading a video for your business if you wouldn’t be able to see how it’s performing?

Actionable analytics isn’t just about the number of views and likes, there’s a lot more. A video hosting platform will give you a detailed breakup of which parts of the videos were watched repeatedly and which parts were skipped, for example. You can also get heatmaps of your video which will help you optimize your videos. These observations, in turn, will help you achieve better engagement with each successive video you upload.

Think of these analytics as an engine that will drive your CRM, or whatever system you use to manage customer relationships. That’s because analytics help you understand your customers and prospects. And on the basis of this understanding, you will be able to craft a better message and fine-tune your Marcom strategy as well.

Security is a multi-dimensional parameter. And when viewed from the context of analytics, it is complex.

While with analytics, you’d like to know who watched your videos, security makes sure you do it right. Firstly, whatever information you collect must be guarded. The people who engage with your videos would continue engaging only if they were confident your data security policies are in the right place. 

Next, who watches your videos or how and when they watch these videos is confidential information. Besides, you will also have to comply with regulations. A reliable, secure video hosting service can take care of all this.

For your business, videos are an important step in the sales funnel. Your sales and marketing teams want to do a lot with videos. But the question is: where’s the tech capability for that?

A reliable service that offers video hosting for businesses always takes this into account and ensures the right integrations are in place. Consider a use case, one of the many that happen. Imagine you’re running a poll and wish to collect the response. These responses will be further evaluated and the leads will be classified depending on where they stand in the marketing funnel stage. 

With integration partners, this would be a breeze. These integrations save the time you would otherwise spend putting up things together. So essentially, integrations mean efficiency and better security.

As marketers routinely observe, video is the new email. Product demos? Use videos. Customer education? Use videos. Trying to strengthen brand recall? Use videos. 

A hosting service turns out more efficient and more effective for your marketing teams. That’s because coupled with deep analytics, meaningfully sorted and stored videos streamline your marketing. You’d be able to plug all the holes in your sales and marketing funnels. Moreover, analytics will empower your marketing with reliable and rapid results: any experiment that your marketing teams run can be easily measured.

Traditional free video hosting services are free because they wrest both the control and most of the rights you have over the video. For instance, when you upload a video on YouTube, you are foregoing much of the control over how the platform will distribute your videos.

A dedicated video hosting platform will ensure that you control practically everything that matters. Two factors are particularly important. One, a free hosting platform (think YouTube) doesn’t let you control what videos and ads surround your own video. That means your visitors will be hugely distracted and whatever little analytics you get might be flawed.

Two, the free hosting site is free to monetize your video the way it wants. This means the context of your message could be easily clouded or lost, depending upon what ads or other videos precede or succeed your own video.

With a video hosting service that’s meant for small businesses, there’s no room for such problems. You can exercise full control over your video content, without having to worry about what a free platform’s algorithm would think of it.

A free version of any hosting service will almost invariably carry some sort of branding - their logo, for instance, will remain steady at the bottom right corner of the video. 

Using dedicated and secure video hosting ensures that you get to do your branding precisely the way you want to. You can choose the display and sharing conditions, for instance. All this control gives you full control over how you want your brand to be perceived.

At the end of the day, you want your viewers to feel good about the video they watched. Making them feel connected is key to a better viewer experience and engagement.

The resources and expertise available with a video hosting solution are unmatched. You don’t have to worry about whether your video will be displayed the right way or whether the platform will cut corners to fit your hi-res videos. Because it’s their core competence, you can be sure the service for video hosting for small businesses will fully serve your purpose.

Unless you get the right analytics, the right security, better branding, and comprehensive control over your video, you can’t use videos as strategic marketing or sales tool; the videos are merely a fancy add-on.

List out all the features you’re evaluating video hosting for. Business organizations often need to experiment with various content types and lengths before they find their sweet spot. So a stable hosting provider that can show you all the analytics without risking data security is a must. 

Because they are a great way to establish your core brand value, videos are increasingly an inherent part of your marketing strategy. Why not take the advantage of our free trial offer and see for yourself how videos can drive growth for your business?