Change Management: How Videos Help in Change Management

Change is the only constant in life. If we fail to move with the times, we will fail in moving forward. However, the dynamic nature of change does not make the transition any easier. According to Harvard Business Review, 70% of people fail in change management. 

Before we set out to find the best tool to overcome obstacles faced during the change management process. Let’s have a look at what change management is.

As we have already seen, change is a given. If you resist change, you are fighting a losing battle. Instead, you should embrace it and find ways to make the change as smooth as possible. 

This is when change management comes into play. Ensuring smooth transitions by mitigating any hiccups during the transition is known as change management. Now that we are well-versed with change management’s definition. Let’s answer the following questions:

What causes such a scenario to occur?
What factors give rise to the need for change management?

The factors that cause change can be classified as the following:

1. Internal factors that cause change: The changes occur internally in the organization The people responsible for the changes are the people who work for the organization. For instance, a traditional school might decide to spread its wings and start an e-learning platform as well. This decision will certainly bring about manifold changes in the organization. Other 

Internal factors that give birth to changes are:

(i) Change in manpower: Hiring, firing, and retirement of employees are bound to bring about a lot of changes in an organization. 

(ii) Infrastructural changes: A company might make up its mind to install new hardware and software to streamline its processes. 

(iii) Change in policies: A company might switch to a four-day workweek or decide to go fully remote.

2. External factors that cause change: These factors lie beyond the control of people working in an organization. However, these external factors have enough influence to make a company adapt itself according to the changes.

Economic factors: These are external economic factors that are not under your control. Watershed economic events like an unforeseen recession can make your business policies redundant. 

Technological factors: These factors affect the technology you use directly. For example, companies might stop making software for your version of the operating system on your computers. 

Political factors: Government policies keep changing from time to time. For instance, a government’s new policy on the revenue tax charged by the state can force a change in your organization. 

Now that we are done with the factors that cause changes. Let’s look at the hindrances we encounter during the implementation of the change management process. 

These are the following hurdles that you have to overcome during change management or change management training.

1. Managing changes across the organization

Your organization has different kinds of teams. Each team has its way of functioning. You need to be considerate about every minute nuance of all the teams in your organization. You should arrive at a change management solution that is not confined to catering to one team while ignoring the rest. 

2. Communicating your change management strategy

Forming a foolproof strategy is just a starting point. Your change management strategy must be communicated across your organization. Your change management plan should be communicated clearly so that there is no mishap while you implement it as it can lead to a catastrophic outcome.

3. Communicating your message to remote teams

Remote work is no longer an anomaly. It has become the norm. More and more companies are adopting remote work. However, this also means that communicating your messages to an employee who sits in a different nook and corner will be a bigger challenge than ever before. 

4. Getting approval for your change management plan.

You might be raring to go with your change management strategy. But you need to get your plan sanctioned. Unless you do not get the required permission from the powers to be, your plan will never come to life. Prepare a perfect pitch tailored for them to convince them as soon as possible. 

Now that we have looked at the problems, let’s look at how videos can be the perfect tool to implement your change management plan.

Videos are the perfect change management tool to guarantee that your strategy is successful. Videos have established themselves as the best tool for marketing, communicating, and educating. Here’s how to use videos for change management.

1. Use videos made for each team

Rather than trying to create a blanket change management plan. You can create videos that are altered according to each team’s requirements. A top video content management system(CMS) will help you store, organize and manage your videos with ease. 

2. Use videos for communicating your change management plan

95% of viewers understand and remember what they have watched in a video compared to the mere 10% of people remembering what they have read. A plan on paper can be misinterpreted. With a video, you can be assured of being able to convey what you set out to. Instead of trying to hammer in your plan through people’s heads with presentations, opt for videos to deliver your change management plan. 

3. Gain Approval Via Explainer Videos

Explainer videos are not just limited to products. As the term suggests, explainer videos are used to explain and put your point across. The decision-makers in the company just need a lot of clarity to give their nod of approval. By making convincing explainer videos, you are bound to extract a yes from them.

To make sure that you create the best videos possible for your change management, just follow these tips:

1. Make your change management videos Interactive

Adding interactive hotspots to your videos will make them engaging and informative. It also enables you to gain feedback from your viewers. You can collect surveys within your video to know whether the rest of the organization is on the same page as you. You can gate your videos with turnstiles to collect information from your viewers.  Your videos can also be gamified with quizzes to test the rest of the organization.

2. Use video analytics

Analyze your videos by getting your hands on in-depth data. Access the average view time, play rate, and video maps of each of your employees. Getting your hands on the engagement rate will keep you informed about how well the video is doing. You will not glean every bit of information through surveys alone. Equipping yourself with video statistics will help you fill in the blanks. 

Conclusion
A poorly executed change management strategy can wreak havoc on your organization. Equipping your change management plan with videos bolsters its chances of being a successful plan. Just using videos will not suffice. Make your videos interactive and know the video statistics. Join hands with a video hosting platform that will guarantee the success of your change management plan.