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Ecommerce businesses can benefit greatly from email automation. It enables you to send personalised messages at the right time to the right audience. This personalisation can result in higher conversion rates, which can considerably increase open and click-through rates. For example, automated welcome emails can make a positive first impression on new subscribers, while abandoned […]

In the ever-evolving world of sales development representatives (SDRs), staying ahead of the curve is essential. One powerful tool that has revolutionized the way SDRs operate is AI-powered email automation. AI-powered email automation not only streamlines your outreach efforts but also enhances personalization optimizes performance, and even generates compelling emails. In fact, according to Epsilon […]

Due to its direct and personal approach, Email remains a stalwart in the world of digital marketing. Audiences engage with emails on a day to day basis, making it an ideal medium for delivering brand messages consistently. It is a versatile platform to foster engagement and loyalty as it allows you to send various forms […]

The evolution of email automation from its roots in email marketing has been nothing short of remarkable. From its inception, email marketing has undergone a gradual but relentless transformation, adapting to the changing landscape of digital communication and consistently proving its skeptics wrong. Today, it stands as a testament to its enduring relevance, with an […]

Cold emails are only worthwhile if they get delivered to the intended inboxes. Cold emails stand as an essential tool for businesses to establish connections, foster relationships, and drive growth. However, even the most well-crafted cold emails can fall victim to failed email deliverability. As it is, the average open rate of cold emails is […]