Insights on
Everything Video

Interactive videos are here to stay and ensure that video-first marketing consolidates its position as the numero uno of marketing. 78% of businesses witnessed better sales with interactive video content compared to normal videos.  Interactive videos have not only made videos more enjoyable but also more functional. Let’s have a look at the definition of […]

The most important step towards success is the first step. You have to start somewhere. Lead generation is the first step in your customer acquisition and road to success. However, generating bad leads can add to your customer acquisition costs and result in losses. Therefore, quality lead generation is the first step towards the prosperity […]

If you are in the world of marketing, you’ll never stop seeing an influx of articles titled “Best email marketing strategies for the year X.” Why? Because the world communicates over email, and you want to leverage this channel to the hilt.  The first email was sent way back in 1971, and it has become […]

There are few things as important as email marketing for businesses that want a pipeline of leads and an ever-converting set of prospects. If your business struggles with segmentation and personalization or if it is failing to convert subscribers, you can always learn from people who are experts at their job. We’ve picked 20 of […]

96% of consumers say that their video consumption has increased since the pandemic, according to HubSpot. 9 out of 10 people are even wanting to see videos from more brands and businesses, says reports from the same research. There is no greater time to invest in video marketing than now. Use videos in your email […]