Insights on
Everything Video

It is now carved in stone that video marketing is the most productive way of marketing. What else explains video marketing being able to exponentially improve ROI, traffic, and demand? Video marketing is easily the benchmark amongst its ilk. However, there are countless examples of video marketing strategies going kaput. More often than not, the […]

“A teacher never gives up on students no matter what.” is an oft-repeated line and rightly so. Teaching can make or break a life. This quote is often used in educational institutions to reinforce the importance of a teacher. The adage can also be applied to the relationship between corporate trainers and employees in the […]

The most important step towards success is the first step. You have to start somewhere. Lead generation is the first step in your customer acquisition and road to success. However, generating bad leads can add to your customer acquisition costs and result in losses. Therefore, quality lead generation is the first step towards the prosperity […]

Video marketing has established itself as the most potent form of marketing. No two ways about that. It is estimated that it makes up about 82% of traffic on the internet.  Having your marketing strategy centered around video assures that you gain a foothold in the minds of your target audience. However, some people play […]

Sam Walton, the founder of Walmart, famously remarked, “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”  And wouldn’t you put your proverbial best foot forward if you are meeting your boss? Why? To create the best […]

“There are no shortcuts to success” is an adage we have all come across at some point in our lives. It might sound cliche and boring. However, the quote has stood the test of time for a reason. It emphasizes the eternal truth that silver bullets to success are nothing but myths. The same applies […]

Why would you need a private video hosting platform when you can upload videos for free on YouTube? Well, videos are not solely used for video marketing in today’s times.  Companies use videos for internal uses as well. They can use it for employee training, employee onboarding, recruitment, and so on. A lot of organizations […]

A video marketing strategy is not merely about recording a video and uploading it. A competent video marketing strategy is designed to communicate your message to your target audience in a clear and concise manner through videos. The importance of video marketing cannot be overstated in a world where 86% of marketers have generated leads […]

Video mistakes can turn out to be counterproductive to your business. You cannot expect a receptive audience for videos laden with mistakes. You might think of abandoning videos after looking at the pitfalls. However, a marketing strategy without videos is a big no-no. With 66% of people relying on videos as their No.1 source of […]

Collaborating with a video hosting platform should go hand-in-hand with video marketing. With 86% of marketers stating that video marketing has helped them generate leads, Unfortunately, that does not seem to be the case. A lot of businesses make a worse decision by opting to host their videos on Youtube just because it is a […]

Targeting your audience through email is called email marketing. Email marketing tool helps achieve your business goals by increasing conversions and revenue. Email marketing is one of the most effective channels out there. It drives an ROI of $36 for every dollar you spend. There is no channel that comes anywhere close.  In this article, […]

If you are in the world of marketing, you’ll never stop seeing an influx of articles titled “Best email marketing strategies for the year X.” Why? Because the world communicates over email, and you want to leverage this channel to the hilt.  The first email was sent way back in 1971, and it has become […]

There are few things as important as email marketing for businesses that want a pipeline of leads and an ever-converting set of prospects. If your business struggles with segmentation and personalization or if it is failing to convert subscribers, you can always learn from people who are experts at their job. We’ve picked 20 of […]

Videos increase your click-through rates, and marketers would be doing themselves a disservice if they didn’t employ them in their email campaigns. More than 3.5 million emails are sent every second, and you can safely assume that a sizeable of them are part of a brand’s marketing.  People are bombarded with emails- left, right, and […]

People watch at least 100 minutes of video every day. This behaviour is not going to change in the near future. If anything, you will see the numbers growing- wildly at that. It is the dream of every marketer to keep their target market engaged. There is no doubt that video content will keep hogging […]