Top 20 Email Marketing Experts to follow and learn from in 2022

Hari Krishnan - August 11, 2022 - Leave your thoughts.

email marketing

There are few things as important as email marketing for businesses that want a pipeline of leads and an ever-converting set of prospects. If your business struggles with segmentation and personalization or if it is failing to convert subscribers, you can always learn from people who are experts at their job.

A data-driven marketing specialist, Skip has been a marketing specialist since the 90s. He frequents business conferences and brand launches and is also a well-respected keynote speaker. Skip has worked with B2B and B2C brands such as Fred Perry, Paul Smith, BT, DHL, and Copa Airlines. 

Skip Fidura is a member of the UK’s marketing association and is famous in the marketing circles as a Data Marketer. Many of his public interactions focus on how you can use technology to have real conversations with customers, consumer-centric uses for data, and responsible marketing. 

He is the best-selling authority on “Marketing, Interrupted.” Dave is the founder of TopRight, LLC, and the co-author of “Enterprise Marketing Management: The New Science of Marketing.” He is a popular proponent of Transformational Marketing; according to him, it enables businesses to reach, connect, and engage with customers in a way where they care about them. He regularly appears on television programs where he talks about brand and marketing strategy, operating strategy, and execution.

The founder and chief writer at ThoughtReach, Nate, has a hold on CRM and business analysis because of his background. He is an experienced and certified Salesforce Marketing Cloud Administrator, business analyst, software product manager, and email marketer. His expertise lies in advancing CRM components that involve Salesforce automation, marketing automation, email marketing, email deliverability, social marketing, leads, and campaigns.

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Her expertise is in social media marketing, email marketing, search marketing, public relations, etc. She has a boutique web and graphic design firm and Market with AMW, a digital marketing blog where she writes about email marketing and other types of content.

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The co-founder and CEO of TaxiForEmail, Elliot is a creative email marketing specialist. His platform provides professional services to email marketers. He’s the go-to person if you want to improve your email deliverability, template design, and adaptive HTML formatting. He has worked with Sky, IKEA, London 2012 Olympics, BBC, and British Airways. SparkPost acquired TaxiForEmail, and he acts as the latter’s Technology Evangelist now. 

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He has more than 25+ years of experience in email marketing and marketing automation. From startups to enterprises, he has worked with all of them to help reach their email marketing goals. He’s also the founder of InboxArmy, a group of email marketing experts and thought leaders. Chris has been featured in JeffBullas, SmartInsights, Hubspot, Campaign Monitor, and Marketo.

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She’s a Wall Street Journal best-selling author and was the world’s first Chief Content Officer (at MarketingProfs, a company that trains marketers). A member of the LinkedIn Influencer Program, she is also the founder of ClickZ.com, a digital marketing news source. 

Ann is the author of “Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." Forbes recognized her as one of the top 20 women bloggers.

Dela is an experienced email marketer with a solid digital media and advertising background. He’s also the founder of Touchstone, a suite of digital products that records and analyzes campaign data at a subscriber level. 

“Nothing is likely to make you more money than sending another email. This is the inconvenient truth about an email that marketers refuse to accept because they are terrified of being seen as spammers”- Dela Quist

Alchemy Worx, his email marketing-focused agency, helps his clients run successful email marketing campaigns. They help clients develop their email strategy, track analytics, create relevant messages, optimize email marketing campaigns, design email templates, and build marketing funnels. 

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Currently the head of marketing at Postmark, Justine calls herself a “people-first” marketing leader. She has a strong background in web and email design. Her reliance on long-term sustainable outcomes over short-term marketing tactics has given her impeccable results over the years. In 2015, Jordan was named the “Email Marketing Thought leader of the Year.” She was the VP of Marketing at Litmus, Chief Marketing Officer at Help Scout, and Head of Marketing at Wildbit. 

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She has over 20+ years of experience in the email marketing niche and is considered one of the best email marketing influencers globally. Optimizing email marketing channels and converting subscribers into leads are her most sought-after offerings as a consultant. 

Jeanne is the founder and CEO of Email Optimization Shop, a boutique consulting firm that optimizes email marketing performance with strategic testing. Her client list includes AARP, Capital One, Consumer Reports, Hasbro, Museum of Science, Boston, National Education Association (NEA), New York Times, UPS, US General Services Administration (GSA), and Verizon. 

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He has been actively working in the world of email and digital channels for the past 22 years. Currently, he is the Vice President of Customer Engagement at iPost. His specialities include email marketing, eCRM, Campaign Optimization, Analytics and Insights, Digital Marketing, Training, Team Building, Recruiting Top Talent, Process Optimization, Marketing, and Ideation. He’s a writer and influencer on Email Realist. Kordek founded Trendline Interactive, a full-service email marketing agency, in 2010, where he worked as a strategist.

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He’s the founder and President of dotdigital, a 23-year-old email marketing agency. Tink has introduced email marketing to thousands of companies of all sizes. Taylor has chaired the  Email, Mobile & Agency categories at the UK DMA’s awards for several years. He has also been on the Email Marketing Council at UK Internet Advertising Bureau since 2006. Tink’s dotdigital has worked with big names including BBC, Shell, HP, DHL, and more. 

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With over 20 years of experience, Mathew is an email marketing genius who works on email security, email authentication, ISP policies, email marketing regulations, GDPR, etc. Currently, he is the chief editor of EmailKarma, a blog that speaks mainly about email marketing trends and best practices. Mathew has worked with several transactional and promotional email campaigns for some of the biggest companies on earth. 

He has worked with leading Email Service Providers (ESPs) such as DoubleClick Email Solutions, Epsilon Interactive, Netcore Cloud, ThinData, etc. He is also the VP of Deliverability at Netcore Cloud, for the North America region.

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His venture, Email on Acid, was acquired last year by Thoma Bravo. John has been a digital marketing leader for a significant amount of time. His main service offering is all about helping marketers send better emails.

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At Rivett-Kemm Consulting Ltd, she helps her clients manage their email lifecycle. For those who want to learn email marketing strategies, Becs also provides email marketing training courses. Currently, she is working as a Product Manager at Cogsy. Since Rivett-Kemm has coding and marketing experience, she knows how to mix the best of both worlds to get the best output. 

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Her specialities include email marketing strategy and tactical execution, networking and promotion, email marketing design and copywriting, database integration strategy, integrated emerging media campaign planning, and more. Currently, she is the VP of Data-Driven Marketing at Barkley, where she extensively uses data analytics and data-driven insights for customer-centric marketing. Jessica has been a vocal ambassador of excellent email marketing and how it affects online and offline communities.

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Currently, she is the Marketing Programs Manager for BEE by Growens. She works closely with the content and communications to deliver the right message to the audience. Annette strongly believes that email marketing should be a part of every successful multi-channel campaign. She has extensively worked on marketing strategy, social media, and paid advertising.

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She quit as the VP of Marketing at Pure360 this year to become a Fractional CMO. Komal is an award-winning marketer whose expertise lies in email and digital marketing. At Pure360, she took care of their go-to marketing strategies, client retention, and brand. A passionate email marketer, she is also the Chief of the DMA Email Council.

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He is an email marketing influencer with a vast range of experience in funnel optimizations, marketing automation, email marketing strategies, and so on. Harry is the Head of Product at Photobucket.

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She’s the Senior Director of Partnerships at DEG Digital, where she works extensively with the email strategy department. Apart from email marketing, Cara can also speak on customer relationship management, conversions, and email marketing optimization. In 2013, she was named as one of Kansas City’s Top 40 under 40 and as one of the top 25 Women Who Mean Business. Olson started as the Director of Relationship Marketing at DEG before her stint.

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Follow some of the best email marketing experts in the world to understand how to improve your email marketing strategies. Who are some of your favourite email marketing influencers? Do you follow any of them from this list?