Video Marketing Strategy for Small Businesses in 2023

Hari Krishnan - January 23, 2023 - Leave your thoughts.

video marketing, video marketing for small business, video marketing strategy, video marketing strategy 2023

The potential of video marketing for small businesses has not been harnessed. Video marketing on the internet has been on the rise since the early 2000s. In 2023, video is no longer a marketing channel for corporate giants alone, video is now critical for every business. The power of the internet has been a great leveler. This article will dive deep into video marketing ideas and strategies for small businesses.

Videos are by far the most consumed content type. 92% of internet users watch videos every week. It does not take a lot to figure out that your business should build its marketing strategy around videos. Video marketing not being feasible enough for small businesses, though, that is a complete myth. Small businesses need not even cut corners to implement a successful video marketing strategy.

Let’s look at what marketing video marketing can do for your small business in 2023: 

Video marketing is using videos to promote your business and products. It is the most effective way to communicate to a large audience at once. Consumers gravitate naturally towards video as humans are visual beings by nature. It is far more engaging than text and pictures.

Let’s have a look at the benefits of video marketing.

1. Increased Engagement
   The best way to communicate about a product to prospective customers is by showing rather than telling. As mentioned before, humans are visual beings. Comprehending visual information is an innate quality that is embedded in a human since they planted their feet on this planet.
   
   To sum up, how video increases your engagement, it gets a staggering 1200% more shares than text and video combined.

2. Widespread Reach
   
   People seldom fret over internet speeds in today’s times. As visual beings, they can watch with ease. GetShow’s dynamic video hosting player easily switches between 144p to 8K according to internet speeds. As we saw above, videos are not only copious consumers of videos, they also like to share them. 82% of internet traffic is generated from videos. 

3. Higher Conversion Rate
   
   Nothing can replace product demonstrations in person. However, the second best thing you can do is show it to them instead of telling them or making them read it. Videos enable you to show the virtues of your product. Be it through a product explainer video or a customer testimonial video.
   
   There is a flip side to this. Not many marketers can convince the stakeholders about building a video-first marketing strategy. If you make your videos interactive, your conversion rates will increase further. 

4. Increased Brand Awareness
   
   Video marketing is an effective way to showcase the values, ethos, and principles of a brand. Videos leave a deeper imprint on the minds of the audience. Viewers retain around 95% of the information from the video compared to 10% while reading the text.
   
   Video also gets shared more than any of its counterparts. Visibility on social media helps you increase your brand awareness. 

5. Cost-Effective Lead Generation
   
   There is a myth surrounding video marketing. Video marketing for small businesses is regarded as expensive. The notion that video marketing is unaffordable is simply untrue. At the end of the day, all you need to have is a script, a good-quality camera, and a mic. In today’s times, great software like Vmaker helps you make effective videos.
   
   Video marketer is a lead-generating juggernaut. 86% of marketers hail video marketing to be effective in lead generation. It is now easy to track lead generation through videos, as GetShow’s video analytics provides you with incisive data about your videos. 
   
   Now that we know the advantages of video marketing for small businesses. Let’s learn how to set up a video marketing strategy for small businesses.

1. Define Your Target Audience
   
   One size does not fit all. You simply cannot please everyone. Instead, flesh out Ideal Customer Profiles, discover their pain points find your product market fit, know your target customer and strategize accordingly.
   
   Defining your target audience helps you create videos accordingly. You will be catering to your target audience instead of spreading yourself too thin. Your videos can be used to communicate how your product alleviates the problems of your target customers. 

2. Define Goals
   
   Every business should have goals in mind that help the company’s vision come to life. The goals can be shaped in any way that is suitable for your business. However, a goalless company will be completely directionless. For instance, online educators need to know if their students are receptive to their lessons.  The marketing team should also have goals that align with the business goals of the company.
   
   You are in a better position to choose the kind of videos you want to create if you know what your goals are. If your goal is to show social proof of the benefits of your product. You can create customer testimonial videos. If you intend to explain the value proposition of your product. You can make product explainer videos to communicate the virtues of your product. 

3. Create a Video Content Plan
   
   Create a detailed video content plan to consolidate the foundation for your video marketing strategy. Define the kind of videos you will produce. Be clear about the cadences. You should also ensure that you have chosen the right distribution channels for your videos.
   
   Ensure that your keeping other tasks in mind when you design your video content plan. Collaborate with your team and know everyone can accommodate their respective plans accordingly. The days of working in silos are long gone as it only hampers the growth of an organization.

4. Invest in the Right Tools - Hardware and Software.
   
   On a lot of occasions, a script, a camera,  a video editor, and a mic will suffice to make videos. However, some videos might require other equipment as well. The videos might require a green screen or even a tripod. You can buy them if you feel that these are long-term requirements. In case they are short-term requirements, you can rent them out.
   
   You have a lot of free video editors in the market. Assess carefully before you invest in a premium plan if your business requires one. 

5. Get a Video Hosting Platform
   
   Hosting your own videos can lead to disastrous consequences in the long run. Choosing a video hosting platform over hosting your own videos is the right way to go. It saves your storage space and money, organizes your videos, increases the reach and engagement of your videos. A holistic video marketing platform like GetShow also allows you to add interactive hotspots, get incisive video analytics, and track user data.  

6. Enable Video SEO(Search Engine Optimization)
   
   SEO is generally related to blogs and the technical aspects of your website. However, videos enabled for SEO increase your chances of optimizing your positions on Google SERPs. Enabling video SEO can be overwhelming. It can feel like an additional responsibility to you.
   
   However, with GetShow, you do not have to fret over enabling video SEO. All you have to do with GetShow is to check a box and your videos will be ready to conquer Google Search Engine Results Pages. 

7. Promote Your Videos
   
   It is almost a given that your videos will be hosted on your website. However, there are other channels that you cannot ignore. Social sharing is now easy with GetShow. With a click of a few buttons, your videos reach your desired audience.
   
   You can choose your channels based on the nature of your business. For instance, a B2C business has different requirements than a B2B SaaS company. Plan your video distribution strategy according to the best needs of your business. 

You have planned, created, and scripted your videos. Now what? You need the numbers. Your numbers cannot be limited to likes, dislikes, and comments. Your data should be more insightful than ever. Video analytics has come a long way. There is a lot more you can do with it in today’s day and age.

Incisive video analytics equips you with video consumption stats, engagement stats, and individual viewer stats. The insights gleaned from video analytics are a goldmine for your business. It can help you with customer segmentation, attaching ROI to your videos, personalized marketing, and much more.

Conclusion

Small businesses should capitalize on the perpetually growing consumption of videos. The myth about video marketing being expensive has been dispelled in this article. With the right video marketing strategy and the right tools, small businesses can be propelled to greater heights than ever before. Join hands with Show to bring your video marketing strategy to life.