Hari Krishnan - April 28, 2022 - Leave your thoughts.
When you’re a leading customer engagement platform, how do you engage your own customers? No prizes for guessing if you said ‘Videos’. Yes, Braze is banking on videos to attract, engage, and win customers. It’s not just simply uploading videos on third-party platforms like Facebook; their strategy is a lot deeper. Braze uses video for […]
Hari Krishnan - March 1, 2022 - Leave your thoughts.
Grammarly can help. With a simple premise encapsulated in the above three words (also it’s signature VO in most commercials), the cloud-based writing-assistance technology company has virtually created a new market. TechCrunch reported that Grammarly is valued at $13 billion. As recently as November 2021, it raised one more round of funding: $200 million. We […]
Hari Krishnan - March 1, 2022 - Leave your thoughts.
Given that nearly all of us have browsed through websites of various tech companies, chances are we’ve experienced what Intercom does. Probably we didn’t know it was Intercom behind the scenes, but nevertheless. Intercom is a platform that facilitates communication with customers. Think bots, think messaging services… all this, and lots more. Today, Intercom is […]
Hari Krishnan - September 29, 2021 - Leave your thoughts.
How to use video analytics to track performance & Sales “How many views did the last video get?” This is a question that is often discussed in boardrooms where the marketers of the organization are asked. While this question is a fair one, the above metric alone doesn’t do justice to a video’s performance. Your […]
Hari Krishnan - September 24, 2021 - Leave your thoughts.
Every marketing professional new to the world of video marketing has found themselves confused at least once— what should they make their marketing videos about? While it is surprising that so many of us struggle with such a basic question (especially when we consider how much flexibility videos allow!), it is not at all uncommon. […]
